5. Attention Pictures - Publish unusual pictures to grab people's attention. For example, if you were selling business suits you could have a picture of a person wearing one that has a mohawk.

6. Credibility Pictures - Show pictures that represent you as an expert. For example, if you were selling computer classes you could be in picture holding your degree.

7. Imagination Pictures - Use pictures that don't have people in them, but show results of your product. For example, if you were selling a vacation to Florida show a picture of beach with topical palm trees.

8. Testimonial Pictures - Publish pictures of people that give you testimonials or endorsements. For example, if you were selling medical equipment show a picture of doctor who gave you a good testimonial.

They're hundreds of persuasive ways to use pictures. Put yourself in your prospects shoes and think about what pictures would influence your prospects to buy.

What's smart and profitable thing to do? Create a campaign and be persistent with it. Strategically search out and place multiple ad runs with same ezines. (I use ezine advertising as my example, but same applies to offline ads, banner ads, joint venture projects, affiliate campaigns, etc.) Yes, it costs more, but consider this... would you rather continue wasting money on small one-shot ads that never produce, or save your funds and run 3 sub sponsor or top sponsor ads that bring in sales? I think answer is obvious.

People can't buy from you if they can't find you. Advertising (in one form or another) is a must.

Run a few ads on a trial basis. Ask for recommendations from business associates and select some new ezines to purchase ad space from. Change your headline or your copy to see if one pulls better than other.

It is only by trial and error that we learn and progress. Why? Because what works for one company, may not work for you. What works "so-so" for one company might work better for you! But in order to find out where your customers are and reach them, you have to stick your neck out once in awhile.

Will you make some mistakes along way? Yes. Will you "lose" a little money on advertising? Probably. Will you discover a new and successful way of advertising that brings in stronger results? Almost definitely!