Have you ever bought something someone recommended and then thought, "Man, was that a waste of money!".I certainly have! Did that experience make you less likely to take that person's advice again?
Of Course it did! Why would I want to take
advice of someone who ended up wasting my time and money?
The following principle is very important for continued success online:
You must maintain a good online reputation
You can ruin your reputation with one REALLY bad recommendation or a series of highly questionable ones. For instance, let's say that I have a good reputation for recommending products that really add value to my customer base. Then a product comes along that pays a HUGE commision. I decide that I am going to make a killing if my customers buy that product. Let's say that product is really below average. It's no better than any other product of it's kind and actually has less features then a free product I know about. Which product should I endorse?
This is a dilemna for many people making money online. On one hand, you want to make money, on other hand you don't want to give out bad advice. Some people will choose to endorse expensive product, because it is bound to make them lots of money. This unequivocally WRONG CHOICE! A choice that I would not make. But for sake of argument let's assume that I did.
Now I have instantly given myself a bad reputation.
My reputation goes down toilet, with one e-mail to my newsletter endorsing this below average over-priced product. All that work I did to give my customers good honest advice, building up trust from my clients, is now GONE! People will be able to search for my name and find "George Manty, scam artist", or "George Manty scam", "George Manty rip-off", etc. That would be REALLY BAD.
