Paying Too Much For Pro Internet Marketing Tools?Written by Robert Decker
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You've probably noticed major telecommunications and TV cable companies bundling services recently. It's very effective. The consumer wins and companies benefit. You'll be seeing more of it. Warning... Look for an Internet marketing tools company that offers "solid" tools and not "fluff". Those that offer fluff are only interested in taking your money and giving you as little as possible (thereby increasing their profits). We've seen a bunch of these. Fluff stuff can be things like: eCourse training (instead of "live" support), an eBook bonus that you can get anywhere for nothing, "insider secrets" reports, etc., things that are solid workable tools at all. By way, there are no "insider secrets". If supposed marketing strategies worked so well and they have been secret, why would they tell you? Wouldn't they keep it to themselves and become gazillionaires? Solid tools are things like: an autoresponder & list manager, ad tracker, URL rotator system, online conferencing center, "live" training & support, etc., workable tools to help in building your online business. Note: There is nothing inherently wrong with eCourse training, eBooks, special reports or other informational products (in their right place). But, trying to pass them off as a substitute for solid tools is not place. The hallmark of a good Internet marketing tools company (or any type of company) is one that operates on "Golden Rule Principle". They give you more in product "use value" than what you pay. The products or services are actually "useful" in building your business and seller sees that you receive an abundance of them. This creates a happy and loyal customer who will tell their friends. You and your friends are winners and seller certainly is too. That's way to run a business! How can you know when you've found such a company? Look at product usefulness. Are they solid tools or fluff? Are you getting your money's worth or paying for hype? Are there any Internet marketing tool companies that operate on this principle and have bundled a useful arsenal of online tools at a reasonable price? Not many. We found a few. Only one or two are extraordinary.
Rob and Mona Decker have been full-time home-biz networkers for nine years and thrive on helping others find their home-based business niche. Their current focus is matching online business builders with quality Internet marketing tools that fit their budget. http://www.BestInternetMarketingToolsInfo.info mailto:FindOnlineTools@sbcglobal.net
| | Ethical Promotion - Because it's YOUR Reputation! Written by George Manty
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My reputation would be tarnished. My customers might buy product and some of them might even think it's cool. But then they find about free product, they find about other competing products, and they find out they've been had! After that, my customers will start to question anything they have ever bought from me. They might think, "I wonder what ELSE I have been tricked into buying from him?" Sure sometimes people make honest mistakes when they endorse a product. But, if you ever make an honest mistake about a product, admit it! Write a big apology and never endorse product again. However, you should really try hard to avoid those mistakes. Make sure to research products you endorse, BEFORE endorsing them. Only endorse products you are absolutely sold on. Personally, I will never tell you that so-and-so is unethical or a scam artist. Even though certain people might sell products that I don't believe in, I don't know what motivates them, I don't know whether they are making an honest mistake or whether they are scam artist. That said, I will only endorse products I believe in. While I do make money from endorsing some of these products, I also endorse products that I don't make a penny from. If a product does not have an affiliate program and you can't make money from it, you should still endorse it if you really believe in it. In fact, if you endorse products that you don't make money from, it lends credibility to ALL of your endorsements. In closing, make sure to promote products in an ethical manner. Make sure your customers will benefit from product, otherwise find something else to endorse.
Written by George Manty, owner of http://websitepromotionbook.com This article can be reproduced in whole or in part, providing this byline is included along with a link to http://websitepromotionbook.com
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