Pay-Per-Call Advertising: Is It The Next Big Thing?

Written by Dean Phillips


Is a phone call better than a click? Pretty soon advertisers will be able to makerepparttar final call on that question.

Advertising developers are pushing a new type of paid search ad dubbed "pay-per-call."

The technology for pay-per-call was actually introduced in April by Ingenio, a San Francisco-based company that develops technology for delivering online ads.

Five-year-old, privately held Ingenio has 90 employees and expects 2004 revenue of $65 million to $70 million, says Marc Barach, chief marketing officer. He says it's been profitablerepparttar 120200 last seven quarters.

Barach says Ingenio has received a patent forrepparttar 120201 main technology that enables pay-per-call. It deals with call- switching software and hardware that track and route 1-800 calls made by consumers to advertisers.

In paid search, advertisers pay companies like Google to place their ads prominently on their results pages for specific search terms.

The main type of paid search involves pay-per-click ads. That's where advertisers pay a certain amount each time someone clicks on their ad.

Pay-per-call takes that idea one step further. Here's how it works: Advertisers pay a certain amount only after a user dialsrepparttar 120202 1-800 number that appears withrepparttar 120203 ad. In theory, advertisers will be getting an even more interactive response than if someone merely clicks on their ad.

Pay-per-call ads are currently inrepparttar 120204 process of being tested. The target market appears to be mostly small businesses. The ads will be programmed to appear in local searches, which target a specific ZIP code. Local search is a quickly developing market.

Advertisers will have to pay more per call than per click, but ifrepparttar 120205 pay-per-call ads provide a better lead thanrepparttar 120206 pay-per-click ads, developers and analysts alike expectrepparttar 120207 market to really take off.

Jupiter Research says U.S. advertisers will spend $3.2 billion on paid searches in 2005, up 23% from an expected $2.6 billion this year, so a lot of advertising dollars could be at stake.

Developers think bigger companies will also use pay-per- call, if they see small businesses having success.

"The customer seesrepparttar 120208 ad, calls in andrepparttar 120209 call is routed through our software and hardware torepparttar 120210 advertiser's phone," Barach said.

Play the Internet Marketing Video Game and Win $1000 a

Written by David McCammon


Here'srepparttar thing.

I've been playing computer games sincerepparttar 120199 very beginning. I'm talkin' Pac-man, Pong, Asteroids...I'm sure this was before some of you were born. My wife says she thinks now that we had children just so I could have an excuse to keep playing video games.

The thing about computer games is that your opponent is always available whenever you feel like playing, it never teases you when it kicks your butt and doesn't make excuses when you kick it's.

You know how allrepparttar 120200 self help writers are always going on about doing what you love andrepparttar 120201 money will follow? Yeah right...if you know anyone willing to pay a grown man for going to movies, eating pizza, or playing video games...please...email me.

But like so many of us these days I do loverepparttar 120202 Internet. Isn't this like a computer game? Yes and no.

Some Differences

When you sit down to play a game, any game, you expect certain things. Mostly you expect to have fun. Although some aspects of Internet marketing can be considered fun maybe even most, some things can become drudgery. But that's OK because there can be long stretches of drudgery, frustration, and even boredom in some computer games so this isn't what makesrepparttar 120203 difference.

Of course with computer gaming you expect to feel safe. This is such an expectation that you don't even think about it. You don't expect to lose money ( not countingrepparttar 120204 $55 you paid forrepparttar 120205 game ). There is a risk of emotional hurt with Internet marketing. You could possibly be accused of spamming or told you don't know what your talking about. Of course you could be unsuccessful and feel hurt.

That is a negative that would never happen in a computer game. Emotional pain however slight. As far as losing money...well money can be an emotional issue in almost any circumstance. The issue of money can be easily controlled while playingrepparttar 120206 Internet Marketing Computer Game ( IMCG ), but there is alwaysrepparttar 120207 fear of losing money investing in programs, tools, hosting, advertising, training and such.

Also with a video or computer game you don't really think it's all that important. Of course you naturally want to win, but more importantly you want to have fun. But with Internet Marketing (IM ) winning ( making money ) can be or at least seem very important.

After all we think, "I hate my job. I've got to make this Internet thing work and soon!" There's no pressure like this in playing games or we wouldn't play!

Another characteristic that video/computer games have that Internet Marketing doesn't is :

Clearly Identifiable Enemies And instant rewards on killing monsters

Whether you're playing a battle hardened warrior in a fantasy role playing game fighting against monsters from another dimension or a street thug running fromrepparttar 120208 law it's easy to know who is trying to sabotage your plans. IT'S WHOEVER OR WHATEVER IS TRYING TO KILL YOU!

Now if you 're thinking that you don't have any enemies in repparttar 120209 IMCG then keep reading. They may not be trying to kill you but they are certainly trying to sabotage your plans. No I'm not talking about your competition. Your competition hasrepparttar 120210 same enemies. You will beat your competition in direct proportion to how well you recognize and defeat your enemies.

Monsters to watch out for

I've identified several enemies that you need to recognize if you intend to winrepparttar 120211 Internet marketing computer game. Though not completely identified and studied, I can tell you that these monsters definitely use magic against you. Most ofrepparttar 120212 time they use spells to take over your mind and pretend to be YOU!

I'll call them :

The Overwhelm Monster The Fear Monster The Doubt Monster and The Procrastination Monster

Here are some characteristics of each and some ofrepparttar 120213 tricks they play.

The Overwhelm Monster specializes in confusion, indecision and overwhelm.

This monster lovesrepparttar 120214 Internet as much as you do. It knows that to keep you off balance and not focusing on one thing long enough to succeed it just needs to give you too many choices. No sooner than you get going on something you'll soon here it's voice in your head pretending to be you.

It'll say things like, "Wow, I could make even more money faster with..." "What if I could've picked a better program?" "I just need to get XYZ and I'll be ready." "I better change programs now before I get too involved in this one."

If you listen carefully you'll easily learn to recognize this monster.

The Fear Monster

This ruthless creature loves pretending to be you and saying things like:

"I don't like posting to forums everyone there seems to have more experience than me." "What if I do a lot of work and don't make any sales?" "What if I don't even make my investment back" "What if people steal my affiliate commissions?" "If I put my idea in a free book or report someone might write an ebook before me using my idea."

Again just listen and you'll see this dude is very active.

The Doubt Monster

No doubt you've heardrepparttar 120215 doubt monster:

"I don't have enough experience" "Everyone will know I'm a fake" "I can't compare or compete with those gurus" "What if my ads suck?" "Everyone inrepparttar 120216 forums seems to know more than me." "I won't be able to fill a whole book on that subject." I can't organize my thoughts on paper."

The Procrastination Monster is especially devious

It promises something that doesn't exist. It says that you can put off until later what you know you should do today. But unfortunatelyrepparttar 120217 rest ofrepparttar 120218 world does not stop just because you do. The ezine publisher may be doing something else tomorrow. The opportunity seeker may have a doctors appointment tomorrow and not see your ad.

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