Advertisers know who called, where they called from and how many calls were made by any caller.

Ingenio has just completed most of testing on its pay- per-call technology, and first big distributor is signed up.

Barach says Internet marketing company FindWhat.com of Fort Myers, FL., is promoting ads with clients.

FindWhat runs online ad campaigns and places ads for clients on search engine networks.

Spokeswoman Karen Yagnesak says FindWhat is starting to distribute pay-per-call ads on hundreds of search engine and portals, including Terra Lycos and Verizon SuperPages.com.

FindWhat says interest is "strong," but it won't say how many advertisers it's signed up for pay-per-call.

Barach says pay-per-call gives small companies a "bigger bang for their buck." These companies can't afford to waste advertising dollars trying to get clicks that don't lead to sales, he says.

Phone calls give companies a much better chance of making a sale, Barach says.

Another plus for small companies is that pay-per-call doesn't require that they have a website.

According to researcher Kelsey Group, 70% of small and midsize U.S. businesses don't have a website.

"Pay-per-call opens Internet advertising to millions of businesses that wouldn't otherwise participate in it," Barach said.

In case of FindWhat, advertisers will bid to get placed in results of certain search terms.

That's a method commonly used with pay-per-click as well. FindWhat expects that minimum price will be about $2 per call, much higher than pennies, that advertisers pay per click.

FindWhat says there will be no extra charges for multiple calls from same consumer made within a 10-day window.

In addition to paying $2 per call from a consumer, FindWhat might charge advertisers up to 10 cents for each minute they talk after first, free 10 minutes.

FindWhat is waiving 10-cent charge for now to encourage advertisers to try pay-per-call.

Personally, I love pay-per-call idea! If someone is willing to pay $2 for a telephone call, I would consider that a pretty solid lead.

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Make Money Online! Internet marketing expert, Dean Phillips will teach you how to make money online, starting today...Guaranteed! For details just visit my website.

And what about those things that you already had planned for time slot you call tomorrow? Now you'll have to yet push them further into future.. Before you know it this behavior has been pushing things on top of each other for years and there isn't enough lifetime to do all things that this monster has tricked and lied to get you to put off.

Tomorrow’s time slot is already full of tomorrow’s things. A decision to procrastinate is in fact a decision to NOT do what you know is important! And you thought you didn't have any enemies!

Some Other Important Gameplay Hints And Tactics

Where monsters hang out:

You' ll find that there are certain places where you are likely to be attacked. Your inbox is notorious for creature attacks. Any hyperlink is as likely as not to lead to a monsters lair.

Look for monster attacks whenever you read ads, listen to seminars or any time you are "pitched" a monster may try to get you to change your plans. Realize that if you change your plan, you have been successfully attacked!

In computer games we get immediate rewards throughout. When we defeat an enemy, solve a puzzle, complete a task we get immediate positive feedback. We may get rewarded with money, gold, gems, treasure, armor, weapons and so on. We also get immediately stronger, smarter, faster etc through a system of levels and points.

With marketing rewards are often in distance and many times we don't even last long enough to ever receive them so we are always frustrated. We need to build some rewards into our marketing so that we get immediate positive feedback.

For those of you that have never played video or computer games, ( you should probably seek help :-) ) there are particularly difficult enemies at strategic locations know as "bosses". These confrontations can take a looooong time and many tries to win.

Beating these guys is usually accompanied by positive feelings like power, relief, triumph, victory, success, and generally "I finally got you, you *&^%)#@$!% ". It helps to remember to pat yourself on back when you beat marketing monsters.

You can design a point system for tasks that you do so that you can see just how much progress you' re making even before you start going to bank. For instance a good Game Point System is as follows:

These can be done in any order:

Create your own website...100pts. Create an original content ezine...100pts. Write 50+ articles...5pts per article. Write 1 or more ebooks...400pts each. Submit your ezine to 100+ ezine directories...2pt each. Create 200+ links back to your site...2pts each. Submit your articles to 25+ directories...4pts each. Frequent 3-5 discussion boards 3-5 times a week...5pts each. Learn and practice ad tracking...10pts per ad. Determine a budget for ezine and ppc ads...10pts per ad.

This is just to get you thinking, there are many more activities that I haven 't listed and values that I have given are surely not written in stone.

Like with a good computer Role Playing Game, you ALWAYS WIN UNLESS YOU QUIT! Aim for a couple hundred points and feel success. When you get to 1000-1200 or more you'll begin to feel great because you' ll have experience, knowledge, a growing optin list and income.

You won't always be able to stop a monster attack just because you recognize it. It may last for a few minutes, hours, days, or months. But when you look back on it and see that you have been under it's evil spell you will gain power and mastery. While under it's influence you 'll swear that changing your plans is right thing to do and it makes perfect sense, but when you recover you'll think, WOW I'm finally getting it!

Monster Hunting

Step one: Write down your plans for marketing both immediate for today and tommorrow and for next weeks and months.

Step Two: Notice whenever you change your plans. Why did you change when you knew so strongly when you wrote your plans that it was right thing to do. It's likely that you have been successfully attacked.

Learning and Automation

Finally, some major differences in computer marketing and computer gaming exist in areas of learning and automation.

There are few video games that take longer than an hour or so to be able to play well enough to have fun and win. Yet it can take many hours over weeks and months to reach this level of expertise in marketing game.

Of course video games have repetitive actions that involve mostly pointing and clicking with mouse where as marketing tends to involve more keyboarding. There are probably equal amounts of problem solving and marketing can be somewhat easier in this respect because rarely is one required to do it without a complete roadmap. This roadmap is typically known in gaming world as a "walkthrough".

Using a "walkthrough" is considered cheating by some die hard gamers but it is expected and reasonable with internet marketing. Fortunately there are some very good "walkthroughs" available for new marketers designed by experienced "adventurers" who have been there and done that.

The absolute best internet marketing "walkthrough" is by a guy you've probably heard of named Marlon Sanders. He's very well known on net.

What it is, is a Marketing Dashboard. The concept is you point, click and follow steps. So it's literally "point and click marketing".

The Marketing Dashboard is divided into 6 steps, with 6 steps each, which makes it a 6 week program with actions you take -- 6 days per week. The best thing is to see a screen capture of marketing dashboard, and you'll instantly understand how it will help you.

(c) 2004 by David McCammon

Click here for a picture and to read more: http://www.freetrainingcenter.com/walthru.html

Website: http://www.freetrainingcenter.com/ Best Wishes, David McCammon