If anyone knows how to toot his own horn it's Donald Trump. How does he get away with it? How can you follow in
footsteps of his success?1. Balance Your Bragging with Boyishness.
Sure, Trump is a loud mouth, but he's also self-deprecating, making fun of his hair, his bimbos, and his appetites. He let's you know that he knows he's being a braggart, but it's all in good fun. You can do same by making light of your foibles while touting your achievements.
2. Coin a phrase.
How many times had we heard words *You're fired?* before Trump used it in The Apprentice Boardroom? Trump made phrase new by using it in a surprising way. Once he discovered its effectiveness he made it his trademark. He's fair, but tough. He walks his talk by making instant decisions, then pointing that fat finger at one of unsuspecting apprentice hopefuls and uttering feared phrase. Is there an age old phrase you can make yours by some unique gesture or by using it in a surprising circumstance? Phrases are all a part of branding. Find a few that suit you.
3. Do Something Outrageous.
The public loves a daredevil--be it with words or actions. Trump lives large. He jets around in big planes. He owns big places. He has lovers with big bosoms. He has big hair. While *bigger* isn't necessarily better, bigger gets noticed. It's not my style, but maybe it's yours.
