PR - Media - Spin - All That Jazz!

Written by Donna Lehman


Public relations can be a very powerful, far-reaching tool for small businesses, or even individuals. It delivers a big impact for very little cost. But it can also be trouble when not managed well. It’s definitely a double-edged sword. Just ask Martha or Janice.

Compelling Fact #1 Launch release - MarketUP Accessed: 39,571 timesMedia pickups: 531 Search engine rankings: Google ranging 1-11 within 30 days Links and leads from Google: Increased 650%

How to get results Use press releases judiciously as part of an overall marketing and communication mix. The “story” should be interesting and newsworthy, NOT a pure pitch or advertisement. Yes, by all means announce a product launch, but make surerepparttar content provides some actual benefit to your audience. Remember thatrepparttar 120105 media are always hungry for stories they can use: Give them what they want.

Compelling Fact #2 New site launch - Beauty Is Science After only 48 hours Accessed: 20,861Media pickups: 351 Calls from producers of video newsreels, Inflight Profile, and infomercials

PR is also a great way to keep your clients, prospects andrepparttar 120106 community informed about your activities. Becauserepparttar 120107 online wire services have become easy to access, many sites populate targeted content automatically with news feeds. For example: you customize your homepage on Yahoo, and chooserepparttar 120108 kind of headlines you want to see. Yahoo pulls those stories, untouched, directly offrepparttar 120109 newswires. Automation like this can put you in front of millions of eyeballs. So – make sure that what a reader sees is what you want them to know, because press releases are FOREVER. They are archived, passed around, and searchable.

Compelling Fact #3 Social change - Berkeley School District’s inadequate treatment of special needs children Accessed: 14,150Media pickups: 208 District reaction: New resources hired, training procured

The other thing press releases can do is raise your profile inrepparttar 120110 search engines. Google, Altavista, Hotbot and others constantly queries news sites, and one well-written release withrepparttar 120111 right intro and keywords is worth hundreds, even thousands of dollars in click-through advertising. Our own launch release put MarketUP onrepparttar 120112 search engine radars faster than any submission process, and is still generating traffic three months later.

What You Do To Reach Top Rankings In Search Engines?

Written by Llando Ford


Without doubt, it is hard to reach top positions in search engines especially If you are not an expert and intend to reach this high rankings withrepparttar most frequently used keywords and key phrases like, Internet marketing, home business, Money, money making. In a word,repparttar 120104 most relevant keywords and phrases to sites which contain information aboutrepparttar 120105 art of making money onrepparttar 120106 Internet.

Despite of this fact we all, who are involved in Internet Marketing, do our best to reach top positions in search engines, knowing that this is almost a guarantee for getting visitors - for making sales. But to believe that just a top ranking will stay as guaranteed asset for ever, (for long time) is too optimistic. Top rankings are a very good thing but, you can never have 100% control over your position. Therefore, if one day you reach a top position and visitors begin to flood your site, - keep in mind - your position lays inrepparttar 120107 hands ofrepparttar 120108 search engines leading personnel.

When I say search engines, I am talking (likerepparttar 120109 most people) aboutrepparttar 120110 major search engines. Google, Yahoo, MSN.

More than 80% of all searches worldwide occurs through them, which means, your site will get more traffic from Google, Yahoo or MSN as from allrepparttar 120111 other search engines together. This major search engines, Using their leading position, are creatingrepparttar 120112 "Internet laws", making you a hard time in optimising your pages for high ranking. The page rank, how you know, is calculated through periodically changing algorithms. (The sad part is that you never know howrepparttar 120113 current algorithm works and when it will be changed to a completely other one).Just remember Googles "Florida Update" from October 2003 , when many sites lost their top position and hundreds of thousands of dollars with it, because of a totally new algorithm.

It is a kind of "mission impossible" to create The perfectly optimised site and there is no reason to try to create it since repparttar 120114 algorithm can be changed any time - in a funny situation exactly than When your site optimisation is finished. Don't get me wrong I suggest you to optimise your site for top rankings as good as you can. What I mean here is that you will never get it perfect, because ofrepparttar 120115 dynamic of algorithms used by search engines. According to Google: "PageRank performs an objective measurement ofrepparttar 120116 importance of web pages by solving an equation of more than 500 million variables and 2 billion terms."

http://www.google.com/corporate/tech.html

If you read carefullyrepparttar 120117 directives onrepparttar 120118 search engine webmaster's pages, you can learn aboutrepparttar 120119 criteria requested from a site to correspond their listing guidelines, however there it is almost nothing to find about how to optimise a site for high ranking. (See too. http://docs.yahoo.com/info/suggest/appropriate.html)

This information remains (for some reasons) hidden and you can find it only in webmaster forums like http://www.webmasterworld.com, different marketing courses or newsletters. Yes it is possible to optimise your site and reach high rankings - That's why SEO companies survive and make huge money, and that's why they can keep their pages in top positions.

There are some general rules to keep, when creating a website, to reach almost guaranteed good rankings in all search engines - If… and I want to accentuate, If you have a large number of incoming links to your Website from "authority" sites. (This are generally high ranking sites.) http://www.google.com/corporate/tech.html

Because ofrepparttar 120120 huge competition you can not reach top rankings with more than 1-3 keywords or phrases per page, that's whyrepparttar 120121 best solution is to optimise every single page for one or two keywords(phrases) as follows: Your main keywords should be contained in:

1.The title tag: Take care how you formulate this first sentence because it is human readable.( The line on repparttar 120122 very top ofrepparttar 120123 screen on blue background)

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