PPC Definitions

Written by S. Housley

Pay-Per-Click marketing has become an online phenomenon, with marketers only paying for traffic they receive. As Internet marketing has evolved, pay-per-click is seen by many asrepparttar middle ground between paying per impression and paying per sale. Advertisers only pay when they receive traffic that may or may not be targeted.

The pay-per-click advertisements are usually displayed withrepparttar 147201 advertisement fromrepparttar 147202 highest paying bidder inrepparttar 147203 top position.

Navigatingrepparttar 147204 complex web of Internet marketing, publishers and marketers are often confronted with terms that seem foreign. This simple guide will assist marketers in navigatingrepparttar 147205 Pay-Per-Click marketing model.

Bid - The amount that an advertiser is willing to pay for a click on a specific keyword.

Budget - The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets.

Clickthrough Rate (CTR) - The percentage of clicks on a link. This is usually a percentage based onrepparttar 147206 total number of clicks divided byrepparttar 147207 number of impressions that an advertisement has received.

Conversion Rate - The relationship between visitors to a web site and actions considered to be a "conversion", such as a sale or request to receive more information:repparttar 147208 percentage of people whose clicks have resulted in a sale or desired action in relation torepparttar 147209 total number of clicks on an advertisement.

Cost Per Click (CPC) - The cost or cost-equivalent paid per click-through to an advertiser's website.

Time-Proven Strategies That Increase Targeted Web Site Traffic For Free

Written by Nickolay Bokhonok

Today Internet has over 36,000,000 web sites, and statistics says that most of these web sites are DEAD - they do not get targeted web site traffic. Only targeted visitors give real online life to web site, and only targeted visitors can be converted into real profits onrepparttar web site. That is why those who understandrepparttar 147086 value of targeted traffic, fight for it every day, and this fight is getting wilder and wilder.

But fighting for targeted web site traffic withoutrepparttar 147087 knowledge of winning traffic-building strategies is a blind fight. You may waste your time, money and nerves and never see targeted visitors on your web site.

No it is time to face problems at full arms - you getrepparttar 147088 most powerful weapon inrepparttar 147089 history - professional knowledge how to drive and increase free targeted web site traffic for any online business.

The best knowledge isrepparttar 147090 knowledge that already proved its effectivity. That is why this article will show yourepparttar 147091 techniques and strategies that are used by famous Internet marketing gurus: Joe Vitale, Yanik Silver, John Reese, Dan Kennedy, Jeff Mulligan, Terry Dean and others. These people made millions on Internet marketing and you can followrepparttar 147092 best of their experience.

Today, there is a bundle of time-proven strategies that help to increase targeted web site traffic and convert it into more online sales.

1. Get top joint-venture partners and affiliates from your niche who will drive targeted web site traffic for your online business.

This idea is simple and very effective. Every business niche has its toppers - those who are very successful with gathering clients. These people have already done a great job for you, because they gathered quality clients, subscribers and prospects in your niche. All you have to do is find these toppers and offer them affiliate or joint-venture partnership.

You can do it in some steps: submitrepparttar 147093 main keyword of your online business into search engine, get 20-50 top web sites in your niche, email their owners and make them an irresistible offer. They will bring you targeted visitors and you will share part ofrepparttar 147094 profits with them. Be ready to share, this will give you more profits in future.

So, do some good thinking about what commissions you can offer your partners and use this tip. JV partners and affiliates will do your job, and you will get quality traffic.

2. Raise your web site rank with link exchange.

Link exchange opens huge potential for growingrepparttar 147095 rank of web site with search engines. When many web sites in your business niche have your link on their web sites, and your web site has their links, search engines qualify your web site as a source of high attention.

The search engines follow simple logics: if many web sites "think" that your web site is good and put your link, it means you web site really deserves high estimation. They give your web site a higher rank and when someone runs a search for your keywords, your web site gets torepparttar 147096 top in found results.

The benefit from getting higher rank is evident: all web sites need targeted traffic. Search engine users are very targeted, as they are already LOOKING for your offer in search engine. Thus, you will get targeted web site traffic.

There are some tips about link exchange. You must exchange links with relevant web sites -repparttar 147097 web sites that are in your business niche. You must putrepparttar 147098 links form other web sites to a special link directory on your web site. The directory must have subcategories and sub-subcategories:repparttar 147099 deeper is your directory "tree",repparttar 147100 better it is in terms of search engine optimization. The names for categories in your link exchange directory must coincide with quality keywords in your niche.

These are not allrepparttar 147101 tips about link exchange, butrepparttar 147102 general picture aboutrepparttar 147103 value of this strategy becomes clear.

3. Convert targeted traffic into more online sales with professional mailing tools.

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