Cost Per Thousand (CPM) - The amount an advertiser pays for one thousand advertisement impressions, regardless of consumer's subsequent actions.

Delisting - The removal of a listing as a result of inaction or poor performance.

GeoTargetting - An advertisement targeted at a specific geographical region, area or location.

Impressions - The number of times an advertisement is viewed by web surfers.

Keywords - Search terms or phrases that are related to an advertisement or ad copy.

Landing Page - The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase.

Linking Text - The text that is contained within a link.

Pay Per Click (PPC) - Advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes.

Rank - How well a particular web page or web site is listed in a search engine or advertising results.

Return On Investment (ROI) - The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want amount of money made to exceed money spent.

Understanding above terminology will help marketers navigate pay-per-click advertising model, which has emerged on Internet and become one of leading advertising models in online world.

Once you got targeted visitors to your web site, use time-proven mailing strategies to convert traffic into money. With mailing tools your web site can offer a better online advertising, can use online campaigns, educational materials to visitors about advantages and benefits or your products/services. Mailing tools help to get real feedback from your clients; feedback will shows you else your clients may need from your product/service, what hidden selling potential can be used to generate more sales.

The professional online mailing tool will ensure that you will have constant touch with your prospects, clients and subscribers. Being in touch means making your business relations with clients stronger and more profitable.

Plus you can use one more strategy below to make your email advertising more effective.

4. Track effectivity of your online business with URL tracking tools.

It is impossible to run any online business without tools that help to track response of your prospects, subscribers and clients to your text ads, to your new offers, to your advertising campaigns,etc. Without tracking this activity of your clients, you will never know for sure what gives you profits and what brings losses.

That is why it is vitally important to know how many clicks where made on your links, how many people reacted to your offers.

This simple strategy can tell you a lot about visitors to your web site. For example, you can write ad copy and put three links with three types of offers. When you know how much clicks were made for each offer, you know what offer got better response with your audience - you know what your clients want.

Then strategy is simple: track and check what gives losses and what profits. Stick with things that give profits, try new approaches and test them. After good testing your web site will turn into a highly effective mechanism that will bring you more and more profits.

5. Use attention-catching technologies to leave visitors on your web site.

Internet statistics shows that a great number of web site visitors may leave web site in 10 seconds after getting to web site. And usually these visitors will never return to your web site. That is why it is crucially important to hold web site visitor longer. One of time-proven solutions for "catching" visitors into your list of clients and subscribers; this solution is new-age pop-up window.

When visitors get on your site, you give them some useful info or offer in pop-up. You can give then educational course about benefits of your products or service, teaching you clients how they will profit from it. You can give your visitors useful updates on topics that have close relation to your product or service.

All you need is motivate your visitors to submit their name and email to subscription form in pop-up window. When they subscribe, you get this visitor into you database.

Once you got visitor into your database, you can follow up this client with more products and services that you have. You may have more products and services in future, and this visitor will be your potential client for all of them.

But be very careful. Do not flood your visitors with useless offers. If they feel you are pushing them too hard to buy something, they will unsubscribe from your database.

So, you can see that traffic building strategies are not very difficult. But they have one drawback - they take time to be managed. And this is when online will help you. Today there are special tools and software that help to automate usage of these strategies.

These tools will save your time, efforts and money. By way, Internet marketing gurus use automation power of tools as well. And their care for automating gave them millions in online business. Why shouldn't they help you.