Organic "Natural" Search Engine Optimization versus Pay-Per-Click Search Engine Advertising

Written by Matt Hockin


Organic “Natural” Search Engine Optimization

versus

Pay Per Click Search Engine Advertising

By Matt Hockin Interactive Marketing, Inc. http://www.interactivemarketinginc.com

When you purchase visitors or “clicks” from a search engine, this is called “pay-per-click” (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by “bidding” (paying) for keywords related to your product or service.

“Organic” or “Natural” search engine optimization (SEO) is accomplished by optimizing your web pages and by increasing your “link popularity” by acquiring or paying for links that point to your web site. This gives you high rankings atrepparttar Search Engines for your chosen search terms.

In this article, we will explorerepparttar 120091 strengths and weaknesses of both methods of search engine marketing.

“Natural” Search Engine Optimization

Today, there is a big myth that natural search engine optimization is inexpensive and easy. For example, if you wanted your web site to rank high forrepparttar 120092 keyword phrase “life insurance” or “debt consolidation” you’re going to need to budget a minimum of $50,000-100,000 a year!

Yet still, natural search engine optimization usually gives you a much higher return on investment than pay per click. This is true for two main reasons:

1. More searchers clickrepparttar 120093 natural search engine results versusrepparttar 120094 pay per click ads, so you’ll get much more traffic for less.

2. One ofrepparttar 120095 biggest factors to improving your rankings with natural search engine optimization is by boosting your “Link Popularity” by acquiring or paying for links that point to your web site. These links give you lasting results by giving you top rankings and traffic fromrepparttar 120096 search engines. Plus,repparttar 120097 links themselves will provide a significant boost in long term traffic.

With that said,repparttar 120098 biggest weakness of natural search engine optimization isrepparttar 120099 time required to generate links and “tweak” your web pages and keywords to get those prized high rankings you so desire. It can literally take 3 months or more to finally enjoyrepparttar 120100 benefits of your search engine optimization campaign.

Does your business need a web site?

Written by Tristan Jud


You've been asked time and time again if your business has a web site. However you feel that your business is too small and your product cannot be sold onrepparttar Internet. So should you still have a web site built? Wellrepparttar 120090 answer is yes, if you have a business you should have a web site. It is also wise not to dismiss your product as one that cannot be sold overrepparttar 120091 Internet. Nowadays you will find that there is very little that cannot be sold overrepparttar 120092 Internet. The rule of thumb goes like this "If you can imagine it, some one will work out how to sell it online". There is no need to invest all your time and effort, into selling your products online, although ifrepparttar 120093 product lends itself to easy sales online you should be considering it. The point is that you should at least have a presence onrepparttar 120094 Internet so that customers, potential employees, business partners and investors can quickly and easily find out more about your business andrepparttar 120095 products and services you have to offer. With that said, it is not enough to have just a web site. You need to have a professional-looking web site if you want to be taken seriously. Since many customers search online before purchasing anything, your web site may berepparttar 120096 first chance you have at making a good impression on a potential customer. If your web site looks notrepparttar 120097 least bit professional more than likely your chance of making a good first impression will be lost. One ofrepparttar 120098 greatest things aboutrepparttar 120099 Internet is it is more or less a level playing field, where any business can compete with "the big boys" so to speak. As stated above you only get one opportunity to make a lasting first impression. With a well designed web site, your little business can project it's self torepparttar 120100 world,repparttar 120101 image and professionalism of a much larger company. The opposite may also occur for those who are "the big boys" with badly designed web site, one which is hard to navigate and badly designed, portrays torepparttar 120102 world that you lack professionalism and credibility.

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