Organic "Natural" Search Engine Optimization versus Pay-Per-Click Search Engine AdvertisingWritten by Matt Hockin
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Pay Per Click Search Engine Advertising The biggest benefit of pay per click is fact that it will provide you with an immediate boost of qualified visitors, lead and sales giving you fast results within just hours or days. In fact, a pay per click advertising program is your best option if you seek fast results and a good return on investment while you are waiting for your Search Engine Optimization (SEO) program to "ramp up." Depending on your traffic goals, you can budget $100 or $100,000. PPCSEs also give you added benefits of being able to quickly test your web site and track your conversion rates (leads, opt-ins, and sales) and turning keywords (visitors) on and off easily. So, as a short term strategy pay per click gives you clear advantage over SEO. But, disadvantage is cost involved. Depending on market demand for your keywords and clicks, your PPCSE campaign can generate tons of traffic and can cost hundreds, even thousands per day. With various optimization strategies you can lower your costs, but over long term natural search engine optimization will give you a higher return on your marketing dollar. In Conclusion The golden rule in marketing is that you should constantly strive for maximum results and ROI for your budget. In other words, if your marketing is making you a profit - even if it’s a thin profit - it’s worth it. By this model, pay per click is worth doing, but overall pay per click will leave you with thinner margins. The reason for conducting a natural search engine optimization campaign is to significantly increase your margins over long term.
Matt Hockin is President of Interactive Marketing, Inc., a small business marketing consulting company and the editor of the Interactive Marketing newsletter, one of the Internet’s leading free small business marketing newsletters. Subscribe now at http://www.interactivemarketinginc.com
| | Does your business need a web site?Written by Tristan Jud
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No matter how big or small your company is when it comes to a web site "size doesn't matter". I doesn't matter if you are a one man operation or a large corporation, if you don't have a web site you are losing business to those that do. However there is an exception to rule. It is actually better to have no web site at all than to have one that makes your business look bad. Just like your personal appearance is professional and your office or shop is clean and welcoming, your web site should be presented to public in that same professional manner.So with this in mind my next point is of some what important. So you have read this and you think it is time to have a web site developed, but how do you choose a web designer. When there is such price differences, well most general way to look at it is “cheapest is not always best”. Make sure you sit down and see what they are offering, and check their portfolio out, and any additional costs you might be up for in near future. Overall, a web site is a must have for business today, and it should be taken very seriously.
Able Net Design, located in Perth, Western Australia, Able Net Design provides web design and development solutions for both large and small clients, from complete website design to basic site maintenance. Able Net Design - web design perth
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