Open Doors by Catering to Your Clients

Written by Janice D. Byer, MVA


Clients… they arerepparttar most important influence inrepparttar 106171 success of any business. It is vital to keep them satisfied and happy.

Clients should be catered to. Their every need should be met and more. We need to make them feel like they are our number one client, as they all are.

Catering to our clients should not be anything new to a professional business person. After all, we all know that exceptional customer service isrepparttar 106172 key to keeping clients happy which, in turn, keeps them coming back for more and influences them to refer you and your business to others.

Then, why is it that there are so many times that we have to deal with businesses who don’t put their clients first? We have all had one (or more) of those experiences, haven’t we? And each time I have ever had to deal with someone who doesn’t provide exceptional customer service, I am just mystified as to how they possibly manage to stay in business.

Now, catering to your customers does not mean that you should have to sacrifice your integrity or your reputation but it does mean that you have to make them feel like they arerepparttar 106173 most important customer you have. Whether they spend thousands of dollars on your product or service or they only buy in small amounts at irregular times, they are all important to your success. Every client is a door waiting to be opened and for more business to come walking through.

Catering should result in your clients always being happy and thinking positively about you.

There are some obvious, yet often forgotten, simple tasks that you can do that shows your clients that you care about them and want them to feel your are there for them when they really need you. So, let’s revisit some of them now.

First, make sure you always give your very best AND that you provide it to your client when they need it. These two go hand in hand. If you have a great product or service but you can’t deliver on time, then you are going to lose clients. The same holds true that if you can always deliver on time but it isn’trepparttar 106174 best that you have to offer, you are bound to be fielding unhappy comments and questions from those who matterrepparttar 106175 most.

Keeping Clients Happy Keeps them Coming Back

Written by Janice D. Byer, MVA


Whether you are a seasoned small business professional, or you have just opened your doors to new clients, your marketing strategy should not only involve bringing in new business, it should also include keeping your current clients, your most important asset, happy and coming back for more or referring your services.

Top-notch customer service isrepparttar most important contributing factor inrepparttar 106170 success of your business. Unfortunately, there are some business professionals who don’t live by that sentiment. I’m not sure if they don’t understandrepparttar 106171 advantages of making clients feel like number one, but let’s see if we can’t keep ourselves from forgetting those that have helped our businesses get where they are today.

Providing exceptional customer service centers around ensuring your customers are happy. They need to feel that you improve your business to help improve their business. There are several processes that will prove your dedication to exceptional customer service and are a must for all business professionals.

1.Providerepparttar 106172 best service and provide it on time. Keeping customers happy means you give them your very best and you make sure to deliver when you say you will. If for any reason you have to delay delivery, be honest with your client and inform them ofrepparttar 106173 situation. Ifrepparttar 106174 delay will be of any inconvenience to your client, be sure to compensate them or offer to help alleviaterepparttar 106175 crisis.

2.Really listen to your clients and their needs. You may be able to provide expert advice but they usually know what they want. Work WITH them to give them exactly what they need and that will help improve their business. And,repparttar 106176 same holds true when reversed. If your client makes a suggestion to you to help improve your business, consider their opinion. After all, they arerepparttar 106177 experts about what they need from you.

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