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Next, be sure that you have your client’s needs and wants in mind when you are supplying to them. Listen to them when you are discussing
aspects of what they need and be sure to match that and even throw in something a little extra to show you were listening.
When listening to your clients, take note of how you can improve your product or service. After all, they are telling you what they need and it is probably what others need as well. By improving your product or service you are not only catering to your clients, you are also opening up new doors for others who may need what you have to offer but are unsure if you can customize to suit their requirements.
Always provide a 100% satisfaction guarantee. Everyone wants to be completely satisfied with everything they obtain or purchase. By guaranteeing your product or service, your customer will be more reassured that they will receive exactly what they ordered. And, if you publicly offer a guarantee, more people will feel at ease dealing with you.
Remember to never keep a client or potential client waiting. When you receive an inquiry from an individual, whether it is a phone message, email, or a letter, be sure to respond to it right away. By not providing a prompt response, you are taking a chance that
client will grow impatient and move onto another business to supply what they are requiring.
And finally, be sure to always say thank you to your clients. Send a thank you note to everyone who requests a quotation, signs up as a new client, or an existing client that has a habit of ordering quite a bit from you. This will not only show that you care about them but it will also keep your company fresh in their minds. If you find that your budget is limited, sending an online e-card will project your appreciation just as well.
Catering to your clients should not be a chore, it should be a gesture of appreciation. Most clients will respond to your exceptional customer service by providing you with more business or by referring you to others. It’s a win – win situation!

Janice Byer is a certified Master Virtual Assistant and owner of Docu-Type Administrative & Web Design Services (http://www.docutype.net). Visit her website to read more of her articles, sign up for her award-winning newsletter, and browse her various services, testimonials and resources.