In today's fast paced business climate, change is inevitable. Marketing people in touch with customers know that their customer today is just as likely a competitors' customer tomorrow. Gaining consumer loyalty is getting harder. Technology compresses product life cycles into months and sometimes weeks. Information is more accessible, immediate and current through channels such as
Internet and ubiquitous world-wide-web. And new innovation claims appear daily. All these factors create customer confusion. Findings creative ways to retain your customers' attention is an on-going and complex marketing problem.
Long-term strategic plans and programs must not be mortgage for short-term results. However, savvy marketers realize that part of a well thought out marketing strategy in 21st century includes doing some things faster. Balancing two is key to driving growth and enhancing profits for organization.
In this article Global Marketing address' some short-term ideas to compliment your firm's longer term marketing strategy. These are simple to implement and will produce results.
Consider following ideas:
Keep things fresh - constantly seek ways to add newness to your products, information and brand
Every time you add something new to your business you create an opportunity to get more sales. For example, something as simple as adding new information on your web site creates another selling opportunity when prospects and customers visit your site to see new information. Don't forget to advertise these additions. Press releases are easy, low cost ways to keep your brand and name in front of customers. Use your timely newsletter ( if you don't have one create one today!) to mention these new additions.
Other quick ideas might include reconfiguring a product, or bundling two options together while charging a lower price, or changing pricing for a limited time. All of these are news worthy and take little effort while creating new sales opportunity.
Position your firm's expertise Look for ways you can be a resource for your prospects and customers. Supply them with free information. Today's web technology is easy to implement and exceptionally cost effective in allowing you to provide huge amounts of information. Let your web site provide application notes, product literature, or white papers on topical issues that add value to your customer relationship. Find ways to help your customer do things faster, easier, less expensively. Your programs should always make it easy for your customer to do business with you. How many times does phone ring before someone in your firm answers it? Remember you get a fresh opportunity to sell something every time they come back to you for help.
