Online Testing Optimization

Written by Michel Richer


Continued from page 1

Improve your testing

Your main objective in testing is always to try to come up with a better pulling variable (headline, offer, guarantee, price, etc.) than your existing control. Whenever tests prove that another variable pulls better than your existing control, it replaces it until a future test reveals an even better one.

Make Testing a second nature.

Instead of viewingrepparttar testing process as too much bother, you should view it as a wise investment in crucial information that reveals how to progressively improverepparttar 120600 profitability of your marketing. Considering allrepparttar 120601 advantages that testing offers,repparttar 120602 reasons for making it a habit are obvious. You don't have to be content withrepparttar 120603 same mediocre level of response to your marketing campaigns, unaware of what's really working and what isn't. If you aren't already, start taking advantage of scientific testing to constantly improve your marketing results, avoid makingrepparttar 120604 same wasteful mistakes, and earn more profits. And if you're already profiting from it, consider taking advantage of it more fully.

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Copyright © Michel Richer

PERMISSIONS TO REPUBLISH: This article may be republished in its entirety free of charge, electronically or in print, provided it appears withrepparttar 120605 included copyright and author’s resource box with live website link.

Michel Richer is the Business Manager and Webmaster of Hombyz.com. He is dedicated to helping you succeed on the Internet. With over 10 years experience in internet business and a solid reputation in the industry. You can take a look at his website at: http://hombyz.com


Simple marketing techniques that increase business

Written by Frank Williams


Continued from page 1

Separate yourself from your competition - continually declare your Unique-Selling-Position What isrepparttar reason you went into business? This usually defined your competitive differentiation or unique selling position. It isrepparttar 120599 reason you are different than what your competitor claims. In marketing terminology this is calledrepparttar 120600 USP. For example, do you provide faster results, superior products, easier access, personal attention or a better guarantee? Whatever your USP it must be a common thread throughout all marketing and sales material.

Promote that advantage in all of your advertising. Give your prospects a reason to do business with you instead of with your competition and you'll automatically get more sales.

Promote benefit, not features!

Buying customers don't want your product or service. They wantrepparttar 120601 benefit produced by using it. Construction workers want holes not a drill. Painters want a certain color on a wall, not paint. Car buyers want convenient transportation with a certain image. Dental patients want healthy and good-looking teeth without suffering any pain. Make your web pages, sales letters and marketing programs a consistent in message with fresh content as torepparttar 120602 benefit your customer receives by doing business with your firm.

How many more ideas can you think of?



Frank Williams is a marketer. With many post graduate courses in management, leadership, marketing and technology to his credit, Williams is a widely respected speaker, author and technologist. He has significant knowledge in marketing strategies and is the founder and CEO of Global Marketing, Inc. - a leader in business, marketing and sales consulting

Other valuable articles can be found at: http://members.cox.net/glmarketing/glmarketing/index.htm


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