Offset Printing- Varnishing techniquesWritten by Robert Kennedy
Creating New Dimensions in Printing and LithoThink for a moment. Is there a particular brochure or printed piece that stands out in your memory? Can you recall what feature or features have kept it with you! Could it be graphic design? Photo placement? Typography or layout? Unusual format or innovative printing affects? Learn many techniques for incorporating varnish into your next printed piece. Varnished continues to be a great way of protecting and enhancing printed matter, but many graphic designers miss this in element of design. So you have that special promotion you are working on. It really needs to ‘stand out from crowd’! One of easiest and effective ways is to do it with varnish! You don’t get a second chance to make of first impression. What is varnish? Varnish is a variation of printing ink. It can be clear or tinted, glossy or dull, and it performs on a printing press as normal ink. From production viewpoint, varnish is a sealer that overprints ink and paper helping to protect finished printed piece from being scratched and scuffed. From a design viewpoint, dull varnish is sometimes used to reduce glare on glossy paper and thus increases readability. For design effects, gloss and dull varnishes are used independently or in combinations. They can make a sheet glisten or make it appear smooth and shiny. Try spot varnish to add an enhanced appearance to photography, increase vibrancy of colors, or add interest and clarity to charts and diagrams. Independent varnishes can run “in background” and will attract reader, in a very subtle manner to their presence. Varnish does not always need to be combined with conventional printing inks. Varnish is interesting and appealing when used on its own. To create a tinted appearance you can add a small percentage of ink to varnish. This will print with a tinted transparent look that cannot be easily duplicated adding a dimension that is simply not achievable and any other way.
| | How Mind Implants Increase Business SuccessWritten by Dave Czach
If your business isn't as successful as you envision, what's holding you back? You might say it's a lack of capital, a lack of employees, a lack of *great* employees, a lack of time, a lack of inventory, a lack of ... whatever. But these and similar reasons is not what causes your lack of business success. These reasons - or excuses - are merely results of a greater cause ... your thoughts.A Buddhist proverb states, "Thoughts are things. As you think, so you become." In other words, if you're thinking, "I wish I had sales like him," then you have put yourself in state of mind of wishing - not having. If you say, "I'm trying to increase sales," then you have put yourself in state of mind of trying - not doing. If you say, "I increase my sales 10% every month," then you have put yourself in state of mind of doing and having! Do you see difference? Trying and wishing are tasks that never get completed because your focus is not on achievement. It's on "attempting" achievement. Whereas "I increase..." is present tense and action-oriented. It's doing and having. A great example is University of Michigan football team. When I was growing up in Michigan, I cheered for Wolverine's football team every year. But it seems almost every year they would get to Rose Bowl and lose. Later while studying psychology and perceptions I reflected on statements made by coach on television, "We will make it to Rose Bowl!" Guess what? The "doing" and "having" were focused on playing in Rose Bowl. NOT WINNING THE ROSE BOWL! Why do you think they lost Rose Bowl? Success is way you think about things and words you choose. As world-renowned psychologist Dr. Wayne Dyer says, "When you change way you look at things, things you look at change." This means you have to alter your perceptions, thoughts and words. If done correctly, results will be business success. But ...
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