What are your options? Ink, paper type and type of varnish (Matte or gloss, tinted or non-tinted) must all be considered when deciding on varnish effect you are trying to achieve. Sales, design and production staff should discuss these projects in estimating/ production planning stage to ensure desired results are printed.

For most printed matter where varnish is being applied coated (glossy) paper is your best choice. Uncoated papers tend to absorb more of effect and have a rougher surface.

Whether you use gloss varnish, dull varnish, tinted varnish or play one off against other your viewers will enjoy uniqueness of design and print. Your printed piece will be remembered by a higher percentage of you audience and in some cases kept just as a collectors item.

I have been in printing industry for many years. In 1986 I read many of varnishing techniques that I employ in catalogue sent by one of our paper suppliers, entitled ‘Varnish Techniques’ by SD Warren Company. I have kept this catalogue and used it as a tool to help illustrate finished results of various varnishing techniques. Yes, this catalogue is varnished. It is 2005 now, and I have decided to scan actual pages that demonstrate and explain varnishing techniques used by commercial printers today.

http://www.weprintcolors.com/varnish/index.htm

Enjoy

Changing your thought patterns must be repetitive to be effective. You just can't change your mind once and expect permanent results. Afterall, I'm talking about modifying habits. Which is a daunting task to many people. Fortunately, after years of researching successful business men, noted author Napoleon Hill discovered a common thread. To be a success at anything in this world, you need at least desire, belief and action. If you lack desire or belief, you're in "luck" because he also discovered those fundamental attributes can be learned through AutoSuggestion (now called affirmations).

Affirmations are very effective. But you must be careful which words you choose because you are literally implanting new thoughts to run your life. Affirmations need to be written as a positive, present-tense, action-oriented statement. For example, if you're writing for self-confidence, you might state: "I am self-reliant everyday. I have great inner courage. I do whatever I desire." And so on. Napoleon Hill suggests you read your affirmations aloud once in morning and once at night until you feel, believe and live your affirmations. The down side is most people get bored and quit before they experience any real results. Fortunately ...

Affirmations are now automatic. You don't need to write your own affirmations. Professionals have pre-written many affirmations. You can purchase a hypnosis CD, a guided meditation CD or even software.

In conclusion, your level of business success is completely your decision. You can think your way to billionaire status like Tom Monaghan - founder of Domino's Pizza (Ann Arbor, MI). Or barely pay bills as a part time home business owner. In either case, it's your desires, beliefs, thoughts and action that produce business success. A lack of anything is simply a result of negative, unresourceful thinking.

Copyright 2004 David Czach

---- Editor's Note ----

Dave Czach is the developer of life-changing software entitled Automatic Thinker (TM). Explore life enriching products at http://sonicpoint.com/go.cgi/implants

This article may be reproduced and distributed freely anywhere in any form or fashion provided there are no changes and this Editor's Note section is included.