Offer a free download or report to your visitors.

Written by James Winston


One ofrepparttar best ways to get your product or service inrepparttar 142014 hands of your prospective customers is to give them something “FREE”.

Write a free article, newsletter, ezine, report, book or anything in your area of business and include your business info.

You could have pens, t-shirts, stickers or flyers with your website and logo imprinted to give as gifts.

Always include your business info in your emails, letters, checks, post cards and other correspondence.

Make a category on your website for free downloads. Could be inrepparttar 142015 form of latest news, updates, information, helpful hints or tips and tricks.

Write a review on your products and give your opinion or ex perience. Offer as a free download or report to your visitors.

Create a 10 Second Introduction From Your USP

Written by Frauke Nonnenmacher


In my last article I mentioned that a good USP is a must-have for any serious business, and pointed you to some resources on findingrepparttar right USP for your business. But a USP does more than just keep your bank manager happy when you apply for a business loan – it’s also useful for all of your marketing efforts.

You can generate a ton of business by networking, whether you belong to a networking organization or just get referrals from existing (satisfied) customers. Whenever you meet a new potential client, it’s important to createrepparttar 142013 right impression about you and your business straight away. That’s where a 10 second introduction comes in handy – andrepparttar 142014 more this introduction stands out fromrepparttar 142015 rest,repparttar 142016 more likely your new acquaintance is to remember you.

One great way of making your introduction stand out and to really grabrepparttar 142017 attention ofrepparttar 142018 person you’re introducing yourself to is to put an unexpected twist right atrepparttar 142019 start. One lady I know starts her introduction: “Hello, I’m Jane Doe, and I want to root through your trash cans.” Now that’s an introduction that nails everybody’s attention – and leaves them wanting more. The lady in question is an environmental consultant and helps companies reducerepparttar 142020 amount of waste they produce – hence rooting throughrepparttar 142021 trash.

Spending some time thinking about how you can present your business in a truly unusual light will turn out to be a great investment inrepparttar 142022 long run. Write down allrepparttar 142023 things you typically do in your business and see how you can twist them around to make people ask “You can’t really do that for a living?”

But that is onlyrepparttar 142024 beginning, of course. Now that you have grabbed their attention you have to follow up with something useful. Nobody would ever hire somebody to go through their trash, no matter how interesting that sounds as a job description. So now’srepparttar 142025 time to follow up with your USP, some strong benefits and your guarantee if you have one. Let’s say you’re a printer. Your USP is that you always deliver on time. Your introduction could read:

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