Offer a free download or report to your visitors. Written by James Winston
One of best ways to get your product or service in hands of your prospective customers is to give them something “FREE”. Write a free article, newsletter, ezine, report, book or anything in your area of business and include your business info. You could have pens, t-shirts, stickers or flyers with your website and logo imprinted to give as gifts. Always include your business info in your emails, letters, checks, post cards and other correspondence. Make a category on your website for free downloads. Could be in form of latest news, updates, information, helpful hints or tips and tricks. Write a review on your products and give your opinion or ex perience. Offer as a free download or report to your visitors.
| | Create a 10 Second Introduction From Your USPWritten by Frauke Nonnenmacher
In my last article I mentioned that a good USP is a must-have for any serious business, and pointed you to some resources on finding right USP for your business. But a USP does more than just keep your bank manager happy when you apply for a business loan – it’s also useful for all of your marketing efforts.You can generate a ton of business by networking, whether you belong to a networking organization or just get referrals from existing (satisfied) customers. Whenever you meet a new potential client, it’s important to create right impression about you and your business straight away. That’s where a 10 second introduction comes in handy – and more this introduction stands out from rest, more likely your new acquaintance is to remember you. One great way of making your introduction stand out and to really grab attention of person you’re introducing yourself to is to put an unexpected twist right at start. One lady I know starts her introduction: “Hello, I’m Jane Doe, and I want to root through your trash cans.” Now that’s an introduction that nails everybody’s attention – and leaves them wanting more. The lady in question is an environmental consultant and helps companies reduce amount of waste they produce – hence rooting through trash. Spending some time thinking about how you can present your business in a truly unusual light will turn out to be a great investment in long run. Write down all things you typically do in your business and see how you can twist them around to make people ask “You can’t really do that for a living?” But that is only beginning, of course. Now that you have grabbed their attention you have to follow up with something useful. Nobody would ever hire somebody to go through their trash, no matter how interesting that sounds as a job description. So now’s time to follow up with your USP, some strong benefits and your guarantee if you have one. Let’s say you’re a printer. Your USP is that you always deliver on time. Your introduction could read:
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