No Marketing Required

Written by Esther Smith


A few years ago I lived in a tourist community. Duringrepparttar peak season nearly 120,000 people were crowded on my little island onrepparttar 100767 Atlantic coastline. There were literally 150+ restaurants but only one that I knew of never, never advertised – anywhere.

It was not large or overly elegant in décor. And because town laws forbid neon lighting, that was notrepparttar 100768 attraction either. Evenrepparttar 100769 parking lot was minimal often overflowing into neighboring businesses.

Yes,repparttar 100770 chef was talented andrepparttar 100771 menu selection wasrepparttar 100772 best. Charley didn’t offerrepparttar 100773 popular “early-bird” specials every weekday and drinks were never discounted for “happy hour”. His doors opened at six every evening andrepparttar 100774 dining rooms were full an hour later. They were all early – and his customers were all happy!

But consider this – shouldn’t all businesses, even restaurants, advertise on a continuing basis to keep up with competition? Offer incentives and menu specials? Why would Charley’s berepparttar 100775 exception? Is it possible to have supply and demand in perfect balance? Would marketing therefore increase demand, thus causing his service to suffer?

As restaurants go, this isrepparttar 100776 point where most of them up and move to larger, more lavish quarters, hire more staff only to find out that business-as-usual just isn’t what it used to be. Charley never fell for that mistake. He still operates a tight business – no marketing required.

Advertising For The Long Haul and Not the Short Term Gains

Written by Louis Victor - New Age Media Concepts


New Age Media Concepts issues its first article of many that will focus onrepparttar advertising and marketing industry.

"If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's sayingrepparttar 100766 right things torepparttar 100767 right person and that's marketing. Ifrepparttar 100768 young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tellsrepparttar 100769 young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons.

Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar.

Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives. People have their own unique perceptions ofrepparttar 100770 world based on their belief system. The most innovative ideas,repparttar 100771 greatest products, or a superior service succeed only when you market withinrepparttar 100772 context of people's perceptions. This is true from something as simple asrepparttar 100773 pet rock craze ofrepparttar 100774 1970s torepparttar 100775 marketing muscle of Wall Street andrepparttar 100776 Internet boom ofrepparttar 100777 1990s.

Context can be many things, singly or simultaneously. To name a few, you may market to your customers withinrepparttar 100778 context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations.

People don't just "buy" a product or a service. They "buy"repparttar 100779 concept of what that product will do for them, or help them do for themselves. People just don’t “buy” a laundry detergent, they buyrepparttar 100780 perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand inrepparttar 100781 supermarket will be a no-frills. This is not to say that if a product fails to meetrepparttar 100782 customers’ expectations that product will be successful inrepparttar 100783 long haul. No amount of advertising and marketing will help a failed product succeed in that scenario.

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