New Age Media Concepts issues its first article of many that will focus on
advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying right things to right person and that's marketing. If young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons.
Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar.
Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives. People have their own unique perceptions of world based on their belief system. The most innovative ideas, greatest products, or a superior service succeed only when you market within context of people's perceptions. This is true from something as simple as pet rock craze of 1970s to marketing muscle of Wall Street and Internet boom of 1990s.
Context can be many things, singly or simultaneously. To name a few, you may market to your customers within context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations.
People don't just "buy" a product or a service. They "buy" concept of what that product will do for them, or help them do for themselves. People just don’t “buy” a laundry detergent, they buy perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand in supermarket will be a no-frills. This is not to say that if a product fails to meet customers’ expectations that product will be successful in long haul. No amount of advertising and marketing will help a failed product succeed in that scenario.
