Sadly, we cannot apply this to our Online Business. Even dotcom millionaires who made their bucks in 90s when competition was minimal, produce a constant flow of eBooks and Reports. The bigger their name, bigger their price tag however, and that tells me you will pay if you have been properly indoctrinated. Much is poorly written and most is merely regurgitated garbage.

You can certainly automate 90% of your marketing, and bring your efforts as close to zero as possible.

*run your own FFA page with an automatic message to every person who posts

*design a template for your Ezine, and spot-fill it each week with new material

*start writing Articles and forward them to an article submission service

*set up your own website with your own domain name

*put a Resource page on your website offering all of your programs

*submit your website to a Search Engine submission service

Once in place, this strategy should allow you days away from your computer if needed or desired. It’s always a good practice to spend some of your “away” time reading Internet updates. New technology can leave you behind unless you stay in know. The best sources for this are free (or fee) subscriptions to factual Newsletters that come right to your desk.

© 2004 Esther Smith

To have a successful campaign a product or service must understand that they need to start out with something a consumer needs, wants, or improves their situation and that product or service actually does help consumer for long haul.

The New York Times said it best in a recent article, “Companies can’t Buy Love with Bargains” Building brand loyalty is more than just hyping consumer into buying a product, it’s gaining their trust and trust of their family both today and for years to come. One example of great brand building is H.J. Heinz, (NYSE: HNZ) they have been around for decades and they gained loyalty and trust of consumer spanning generations, now that is great brand building.

Anyone could hype a brand for short term gains but that doesn’t accomplish goals of advertiser or consumer. It looks good initially but what happens when product isn’t flying off shelves any longer and consumers have lost trust in product or company?. Of course you need new and innovative ways to get your message to consumer but this message has to be geared to building consumer loyalty and not just hype. Even largest companies make this mistake and pay for it with decreased sales and profit margins.

So whether a consumer is buying a car from Ford (NYSE: F) , a can of beer from Anheuser Busch (NYSE:BUD) or software from Microsoft (Nasdaq:MSFT), advertiser needs to cater to needs of consumer.