Nine Inexpensive Ways to Advertise Your Web Site

Written by Stephanie Foster


1. Put your Web address on ALL your regular advertisements for your business. This includes business cards, print ads, receipts, television commercials – EVERYTHING. Your regular customers will often be just as interested as those just finding out about your business. Many people enjoy looking at products online, even if they buy directly from you. Make it easy for them.

2. Include your Web address on your signature line. From emails to discussion boards, this is a simple way to get your name out there. Don’t make it into too much of an advertisement, unless discussion boards allow it. A good rule of thumb is to keep it short, 6 lines atrepparttar most.

3. Write articles on a topic related to your business. You don’t have to be a great writer, and it doesn’t have to be long. Just tell people what you know and keep a personal touch. You want to be seen as an expert, so when customers want something, they think of you as a good resource. Don’t make your article be just a long ad for your products or no one will read it. Submit customized versions to online newsletters – find possible ones at sites such as http://www.ideamarketers.com/, http://www.marketing-seek.com/, and http://www.zinos.com/.

4. Create your own opt-in newsletter. With sites such as http://www.topica.com/ and http://groups.yahoo.com/, it is easy to create and send out your own newsletter. Market your newsletter along with your website. It will keep people coming to your site. If you can’t write enough articles, checkrepparttar 120938 previous topic for sources of articles. You can also have sections such as “Askrepparttar 120939 Editor,” what’s new at your company, guest columns, quotations, special offers or just about anything else relevant to your area of expertise. As with articles, don’t make your newsletter too much of a commercial for your business.

Writing Suitable Copy for the Press

Written by Carolyn Moncel


Summer is finally here and school is out, but learning forrepparttar rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business,repparttar 120937 time comes when we all could use a refresher course in properly writing suitable copy forrepparttar 120938 press.

My lesson occurred recently upon reading an interesting interview with retired Wall Street Journal assistant managing editor, Paul R. Martin, Sr., in The Bulldog Reporter, a public relations trade newsletter. Reporters and public relations professionals alike greatly admire Mr. Martin's experience, and they should because his advice for avoiding common writing mistakes isrepparttar 120939 best primer available for writing great press releases.

Allow me to share with you what I learned: ·

Keep your press release short and simple. Try to use one word instead of two, and ask yourself if what you've written is redundant. If in doubt, have a colleague or friend read your release. Reporters want to understand your key points immediately. They don't want to call you multiple times for clarification. ·

Write plainly and avoid company-insider phrases, clichés or industry-specific jargon. Unless you are targetingrepparttar 120940 trade press, avoid all jargon because it has have no meaning outside ofrepparttar 120941 company or industry. An example phrase would be "state ofrepparttar 120942 art." ·

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