Nine Inexpensive Ways to Advertise Your Web Site

Written by Stephanie Foster


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5. Place a decal or bumper sticker on your car. Advertise your site when you’re out running errands. This is effortless once you haverepparttar sign up. You can order them at http://www.webdecals.com/ or http://www.stickerz.com/.

6. Send out press releases. This takes a bit of time and effort, but media coverage will greatly increaserepparttar 120938 popularity of your site. Try http://www.press-release-writing.com/ if you want to do it on your own, or hire a writer. Remember, you are announcing an event, not advertising your business. Sales will be a side benefit.

7. Word of mouth. Ask your customers to refer you. Give them extra business cards to give to their friends. This makes it extra important to keep your customers happy, since it can work against you.

8. Flyers. Ask around at local businesses if you can leave flyers or brochures at their stores. Some will have a place for you to leave them. Check your local libraries and post offices for community bulletin boards as well.

9. Get listed on search engines. There are companies that will let you do this for free and there are companies that will charge you for this. Whichever you choose, make sure that you are hand submitted torepparttar 120939 major search engines such as Google. It will greatly increase your odds of getting a good listing. If you want to do it yourself, try http://selfpromotion.com/.

Stephanie Foster is the owner of Aspects of Design, where she offers website design, marketing and writing services at affordable prices. She also publishes the Aspects of Design Newsletter for small businesses or people just thinking about starting a business. For more information, visit http://www.aspectsofdesign.com/.


Writing Suitable Copy for the Press

Written by Carolyn Moncel


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Do not capitalize titles to elevate your boss or company. Never capitalize titles like "President" or "Chairman". Capped titles should only be applied to things likerepparttar names of countries or political heads of State.

Refrain from creating new words or phrases. Instead of saying, "growrepparttar 120937 economy" verbs like 'expand,' or 'increase,' still work just as well. ·

Write in active voice. Remember that no one likes to read poorly written copy. Brush up on your grammar and never userepparttar 120938 passive voice, which is boring.

Whether you are a PR professional or a small-business owner writing press releases in-house, you must know howrepparttar 120939 media writes. Keep in mind that journalists expectrepparttar 120940 quality level and same attention to detail in your copy that their editors demand from their own stories. If you violate these rules, here is yet another instance where your release will receive a one-way trip torepparttar 120941 reporter's trash can.

Notable PR Resources:

The Bulldog Reporter Steven R. Van Hook's All About Public Relations PR Newswire



Carolyn Davenport-Moncel is president and founder of Mondave Communications, a global marketing and communications firm based in Chicago and Paris, and a subsidiary of MotionTemps, LLC. Contact her at carolyn@motiontemps.com or by phone in the United States at 877.815.0167 or 011.331.4997.9059 in France.


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