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3 Simple Questions To Power Your Coaching Brand For Profit
- by "Dangerous" Debbie Jenkins
(c) Debbie Jenkins. All Rights Reserved. http://www.debbiejenkins.com
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Discovering and owning a powerful word that reflects you and your business is
true key of successful branding.
Some organisations invest fortunes in this endeavour but there's nothing stopping any of us from doing
same at a fraction of
cost.
Today I'll introduce you to a simple, low-cost, branding process that will magnetise your coaching practice without breaking
bank.
Our discovery begins by answering three simple questions:
1. What Are You Like? 2. What Do You Do? 3. How Do You Do The Things You Do?
So let's begin...
STEP #1 - What Are You Like? ---------------------------------------------------- Understanding your names (or nouns) can really help to trigger your imagination. If I were to ask what you'd be if you were an animal, you'd feel a certain affinity with a particular animal and quickly be able to answer... Monkey, Cat, Tiger, Lion, Bird, Fish, Dolphin etc.
If asked for your profession you'd say one or more of
following... Coach, Therapist, Consultant, Teacher, Chef, Speaker, Author, Trainer etc.
If I asked you what you'd be if you were a car you might think... Ferrari, Rover, Mini, Porsche, Maserati, Lexus, Rolls-Royce, BMW etc.
If I asked for your role you might say things like... Man, Woman, Leader, Supporter, Parent, Carer, Entrepreneur, Explorer, Protector, Guardian, Helper etc.
If I asked what thing you sold you might say... Comfort, Books, Time, Inspiration, Words, Tools, Skills etc.
Brainstorm as many of these nouns as you can - it's good to have more than one for each category. This process will trigger all sorts of other ideas to help you to realise your unique coaching name.
Time To Write... ------------------------------------------------------ Read
following statements and come up with as many answers as you can for each one:
If I were an animal I'd be...
If I were a car I'd be...
If I were a colour I'd be...
If I were to describe my occupation I could say...
If I were to describe what I had to offer I'd say...