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If I were a famous figure from history I'd be...
STEP #2 - What Do You Do? ---------------------------------------------------- Once you've got a good list of names you can start asking what you actually do. Spend a good time on this. It may seem a challenge at first to think entirely in terms of what you do so use your lists of people, animals and things for inspiration. What do they do? Here's some ideas...
- Coaches... encourage, listen, support, reflect - Trainers... share, instil, empower, guide, teach - Tigers... leap, hunt, run, survive, inspire, stalk - Birds... fly, soar, see, dive, migrate - Leaders... lead, inspire, persuade, encourage - Chefs... cook, create, nourish, feed etc
You'll notice a pattern here, you'll have created a big list of doing words (or verbs).
Time To Write... ------------------------------------------------------ Go through your lists and play word association by answering
question... "What does an XYZ do?" for each one.
STEP #3 - How Do You Do The Things You Do? ---------------------------------------------------- Once you've got a good list of names and doing words it's time to add spice to
mix...
As
song goes, "T'Ain't What You Do It's The Way That Cha Do It"
Discovering HOW you do something will give your brand a lot more clout than just knowing what you are and what you do.
We use adjectives to describe how we do something, how we compare to others, what makes us unique or what makes us easy to identify. For example...
A Tiger is... big, bold, fast, fearsome, stealthy
This is good, but it's not all, you can go further by adding adverbs if you're struggling by linking a noun with it's verb to see what happens. Here's another example...
A Tiger Leaps... stealthily, quickly, decisively, smoothly
you can take
"ly" ending off most words to create more appropriate adjectives for your brand. So in this case you'd have a list of words as follows: stealthy, quick, decisive and smooth.
Time To Write... ------------------------------------------------------ How do people describe you and what you do?
How would you like people to describe you?
What sets you apart as different? (think about your appearance, voice, manner, style etc)
How do you do what you do? (are you slow and methodical? fast-paced and energetic?)
Now, do
same for your list of animals, cars, roles, famous figures etc until you have a really big and full list of words.
Summary ------------------------------------------------------ You've now collected all
information you need to discover your unique coaching identity. You may already be getting a feel for how this process can give you a lot more ways to view and describe yourself but this is just
first step. There are two more steps covered in my f^ree mini-course. Details below.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= "Dangerous" Debbie Jenkins is a marketer, author and stand-up comedian who helps the owners of small expert businesses get more success by doing and spending less. Get her F^REE "3-Part Branding Micro-Course" here ==> http://www.debbiejenkins.com/power-word