This article is for 97% of webmasters who aren’t aware of a particularly powerful JV partner who already exists, and is willing to work with you. Before I reveal all, let me just check…..

Like me, I would image you’d be happy if:

• Your JV partner’s site gets huge traffic. • The vast majority of page views are by targeted traffic. • You can create links wherever YOU like from their site. • You can start now. There’s no delay in setting up JV. • The JV continues as long as you want. • It costs you pennies to set up and run.

Does that sound like it’s what you’re looking for in a JV?

If so, welcome to eBay. You’re new joint venture partner.

But I Thought….

“eBay?” I hear you ask, “Isn’t eBay just an auction site?”

Well, it certainly started as an auction site. Today, eBay is an ecommerce phenomenon.

• eBay’s 1.5 billion page views puts it in sixth place on Alexa traffic rankings. Ahead of Amazon, AOL and CNN. • eBay members make 79 million targeted searches for items each day. • There are 35,000 categories within which to place items for sale. • There are eBay auction sites in 27 countries. • eBay has 125 million registered users. • 40,000 new members join eBay each day.

What we have here is a hugely successful internet business with massive traffic. And, thanks to eBay’s sophisticated categorization and searching mechanisms, traffic is totally targeted.

More importantly, there are several smart ways to drive eBay’s targeted traffic to your own website. All of these clever methods add up to what I call eBay Traffic Funnel.

Does it work? Well, I sell a communications product from my website. I run 5 simple auctions in appropriate categories using principles of eBay Traffic Funnel. Each auction costs me 30 cents and runs for a week. I get around 300 targeted leads from these auctions to my website every week. Not bad for one dollar fifty!

All above are reasons email is such a formidable tool to promote your business, stay in touch with your customers, send out special offers to your lists and acquire new business.

Of course, if you listen to naysayers, they will tell you email's days are numbered and that you had better start preparing to use some other form of contact to reach your customers! With all news about phishing and other forms of email fraud, it would tend to give credence to that opinion.

The fact is this: email is here to stay! The ease of use and huge base of installed users makes it a very hardy tool. That's not to say implementation and distribution will remain same; not hardly!

Gone are days you could install and run your own private mail server and reach 100% of your customers. As a matter of fact, many ISP's will no longer allow you to send out email in large enough volume to warrant trouble and expense of setting up your own server.

Another thing that will stand in way of setting up your own mail operation is email "whitelisting." Whitelisting is when you approach ISP's and list your company as being in compliance with their email policies, in hopes your email will reach intended recipient. Of course, all it takes is for one of your recipients to "forget" he/she signed up to receive your email and you are blacklisted for sp^mming.