Sell, Sell, Sell

First of all, you make eBay part of your marketing mix. You start selling your products on eBay.

Why do I say this? Well, eBay isn’t just for mom and pop businesses anymore. IBM, Disney, Motorola, Xerox and Dell, are just a few of major corporates that now use eBay as an additional sales and lead generation channel.

Creating eBay auctions is easy. Anyone can do it – literally. But if you don’t want to learn, you can use a Trading Assistant. These are eBay experts who will create, run and manage auctions on behalf of others for a percentage of sales or a small fee.

When you set up your auction one of decisions you make is in which category to place your item. This is important. Visitors to your auction page – just by being there – have self qualified themselves as being in market to buy products in that category. This is targeting in real time.

But merely creating auction isn’t trick. Here’s key tip. In your auction page, make sure you tell your viewers that if they’ve any questions about your auction, your products or your policies, they should email you. And encourage them to do this by having a live email link in your auction, like this one brian@more-auction-sales.com

As soon as they make contact with you, you’ve acquired a targeted lead you wouldn’t have got any other way. You can start building a relationship. You can get them on your list, direct them to your website and start selling to them.

Pieces of Eight

I’ve only space to show you one way in which you can direct your share of eBay’s targeted traffic to your website. There are eight ways in total. If you want to know other seven, you’ll find them in my free ebook ‘The eBay Traffic Funnel’.

Setting up a JV with eBay can produce significant results. There isn’t another business on web that gives you access to targeted traffic eBay supplies for price of a few pennies. Best of all, 97% of webmasters have yet to realize power of this.

The opportunity for you and your website is there for taking.

The prevailing policy at ISP's is to punish worthy and innocent. Throw baby out with bathwater! Perhaps government's present policies will be modified by Court rulings giving businesses access to review panels that will ascertain merit of ISP's blacklisting. Soap Box Issue:

The alarm should be sent out: Fair is fair! ISP's and email recipients alike should know there are responsibilities associated when you sign up to receive a Marketer's email.

All honest, hard working marketers should be given option of presenting their side, in light of day!

OK, done with Soap Box!

With all bad things happening to email, it has become a necessity for companies to further specialize and call upon services of mail processors. They do nothing but handle large volumes of email responsibly and efficiently, such as: aWeber, Getresponse, eMail Aces and so on.

The need for above services is an obvious one because they are specialist in email delivery, don't cost all that much and do a good job. They have policies in place to make sure all their accounts are opt in and police their members for compliance. Besides, who in world has got enough time to do their own whitelisting?

Careful planning and due consideration should be given to how your Web business deals with email since it is one of most powerful marketing tools. It will go a long way to make your enterprise a success.

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by Francisco Aloy

(C)2004 Francisco Aloy =============================================== Agreement reminder, not part of article: Please include my working hyperlink in resource box. Remove paragraph before posting.