Before school started last fall, I bought a new, monogrammed backpack from L.L. Bean for my niece, Roni, for her birthday. She picked it out. It looked great. Lots of places to keep things organized. Pockets, zippers, places to clip things. When I gave it to her, Roni loved it.Five months later, one of
zippers broke. Bummer. But L.L. Bean offers a lifetime guarantee on its products so I sent it back and here's what happened...
A few days after I mailed
backpack to L.L. Bean, I received an email from their "orders" department, informing me they had received it.
The next day I received another email saying it had shipped. "Okay," I thought. "We should get it early next week." But to my surprise, a brand new backpack arrived
following day!
And that's not all. Five days later I received a refund check from
company in
amount of $4.55 with a note saying
backpack was now on sale so a refund was due.
Now that's customer service at its best!
Obviously, L.L. Bean has an established procedure for handling each aspect of its business, as well as a very robust customer relationship management software program to automate
process.
How would you like to be able to automatically thank your customers for ordering from you, remind them to order again, suggest they order an additional product or two, and keep them up-to-date on your new products and services? Well, you can!
And you don't have to be L.L. Bean to do it.
Surprisingly, all it takes is a good electronic shopping cart. If you'd like to sell your products and services online, keep in touch with your customers and prospects automatically, use
shopping cart to upsell customers to even more products they might not know existed, and do it with ease, Tom Antion's ebook, HOW TO PICK A SHOPPING CART SYSTEM THAT MAKES YOU MONEY, is for you. You'll be stunned by all
things a good shopping cart can do.
To give you a little "taste" of
information included in
ebook, here's Tom's checklist for evaluating a shopping cart: