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==> Will it calculate shipping and tax?
==> Does it handle specialized shipping like FedEx and UPS?
==> Will it deliver soft and hard goods in
same transaction?
==> Does it offer customizable "Return to Shopping" pages without needing custom programming?
==> Does it allow you to make special offers?
==> Does it deliver receipt and confirmation emails?
==> Does it allow multiple order and dropshop emails?
==> Does it have a Web-based administration page?
==> Does it use encryption technology?
==> Does it deliver deasy output to your accounting software?
==> Does it have its own associate program or is it easily compatible with other major brands of associate software?
==> Does it have integrated upsell modules?
==> Does it have an integrated sales and prospect database?
==> Does it have broadcast email capability?
==> Does it have mail merge capability?
==> Will it deliver your ezine/enewsletter and automate
subscription process?
==> Can it handle coupons and other discounts?
==> Can it work for multiple websites with no extra fees?
==> Does it have unlimited and fully integrated autoresponders?
==> Does it have Ad Tracking tied to actual sales?
==> Will it rotate ads for you and tell you which one makes
most money?
==> Can
order form be customized?
==> Will it do automatic recurring billing?
==> Does it give you a variety of sales reports?
==> Does it have a "Tell a Friend" module?
==> Will it allow you to easily make quesionnaires and surveys?
==> Does it have a pop-up box builder?
==> Does it have a printable offline order form?
For more information on how to pick a shopping cart and Tom Antion's ebook, visit http://www.marketingideashop.com/documents/cart.htm

Lois Carter Fay is the publisher of MarketingIdeaShop BRAINY Tidbits, a free marketing ezine published each Tuesday. She is also the co-author of the ebook, 52 READY-TO-GO SALES MEETINGS: 52 WAYS TO HELP YOUR SALESPEOPLE (AND YOURSELF) WIN AT THE GAME OF SALES. You can sign up for the ezine and read more about her ebook at http://www.marketingideashop.com . When you sign up for Brainy Tidbits you will receive "67 Ways to Promote Your Business" free by return email.