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resource box. ================================================= A Conversion Rate is comparison of number of sales to number of visitors it took to get those sales.It takes 2 sales in 100 visitors to get a 2% conversion rate. In e-commerce overall average conversion rate is 2.3%. The conversion rate for electronics etailers is a low 1.1% while fashion, home furnishing and travel categories average between 2% and 2.2%.
Online merchants who use a catalog get a huge 6.1% conversion rate because visitor has looked through catalog and they are coming to website to order knowing exactly what they want.
How Can You Increase Your Website Conversion Rate?
A combination of actions will help to boost your sales conversion rates. The contribution of each is incremental but worth effort.
Add A Search Engine To Your Site
A search engine on your site will help to search your online catalog so that customer finds exactly what they want. This will improve your conversion rate most. Tweak site search engine for more intuitive responses. It may pay in more conversions to upgrade your site search engine from a basic model. Check out other shopping sites to see how their site search engines respond and what features you like best.
Simplify Your Site Navigation
The majority of site visitors will click through your site up to three pages and if they don't find something of interest or what they were looking for, they will click away. Simplify your site so that they can get right to product and directly to shopping cart and checkout.
