Moving To The Top Of The Pile, Increasing Viral Distribution

Written by Gregory Bendickson


You hear it allrepparttar time. Get viral by distributing info products that advertise your other offers. The main key of course is getting others to distribute your material inrepparttar 119555 first place.

And even more, getting those distributions to produce results.

A few years ago it was almost automatic and assumed that as long as your information was somewhat useful then others would beat a path to your door to re-distribute it.

Not so today. With allrepparttar 119556 membership sites offering hundreds of downloads and some resellers practically giving stuff away and ignoring suggested retail prices now you are not only not guaranteed of viral success but in fact many factors are against you fromrepparttar 119557 start.

There is good news though. Withrepparttar 119558 growing problem of people devaluingrepparttar 119559 price and quality of products it has got much easier to get noticed aboverepparttar 119560 crowd.

Just likerepparttar 119561 affiliate who creates his or her own sales page for a product (especially one that had no sales material inrepparttar 119562 first place),repparttar 119563 would be viral distributor can also do a few things to ensure that more people distribute their products.

Tactic 1: Get people to actually WANT your product first.

I know, it sounds so obvious but then why do so many of us pushrepparttar 119564 brandable aspects of it instead of focusing onrepparttar 119565 reader's value they will get fromrepparttar 119566 information itself.

Your Business Card--Executive Pacifier or Marketing Tool?

Written by Al Hanzal


Your Business Card—Executive Pacifier or Marketing Tool?

Do you remember when you started your business or you got a new job? The excitement you felt when yourepparttar business cards arrived to match your new business or new position? The cards became your rite of passage.

Now you realize business cards are part of every business boiler plate, one ofrepparttar 119554 many adult pacifiers we all have.

This article show you how to use marketing principles to re-do your business cards. You can turn your cards into a powerful marketing tool. If you want to avoidrepparttar 119555 dreaded “They dropped my card inrepparttar 119556 bottom of their drawer syndrome”, userepparttar 119557 following marketing principles to redo your business cards into an effective marketing tool.

gettingrepparttar 119558 attention of your prospects showing them benefits making it easy to contact you giving them a specific call to action testing your ideas

Getting your prospects attention

You need to grabrepparttar 119559 attention of your prospects. Your business cards can accomplish in a number of ways.

1. Color gets attention. Your photo gets attention. Experts still undecided on whetherrepparttar 119560 added expense of color and photo’s increase prospect attention or retention.

2. You can get your prospects attention by using different forms of business cards. Today, you can print your name on anything. Pens, mouse pads, jackets, letter openers, coasters, calendars, CD versions of your business card, musical business cards are only a few ofrepparttar 119561 possibilities. You limited your options only by your imagination.

With these attention getting methods, ask yourself this question, “Do I want to be cute? Or do I want to be effective?” If you want to be known as cute, then pick out something cutie and make that your novelty business card.

If you want to be effective, pick out something that is different but meaningful to your business. For example, a person inrepparttar 119562 furniture business has their information on a piece of wood for their business card. It relates directly to their business rather than just being cute.

3. The heart of gettingrepparttar 119563 attention of your prospect must be your heading or tag line. No matter what form of business card or what color, your heading or tag line should command your central focus.

Show merepparttar 119564 benefits!

The heart of marketing is lettingrepparttar 119565 customer know what benefits they will receive from using your business. It’s not your company logo. It’s not your company’s business name that is most important to them. It’s what they will receive.

Make sure your business card in one sentence, in one phrase tellsrepparttar 119566 readerrepparttar 119567 biggest benefit they will receive from your business. This is your chance. If you don’t catch their attention withrepparttar 119568 headline, you card will probably go intorepparttar 119569 drawer with allrepparttar 119570 other cards. Give them a powerful one line reason to stop, to read and to keep your card.

Make is easy to contact you

Imagine, receiving a business card withoutrepparttar 119571 person’s name on it. At a recent networking meeting that happened to me. I actually became embarrassed to callrepparttar 119572 company because I couldn’t rememberrepparttar 119573 person’s name.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use