And even more, getting those distributions to produce results.

A few years ago it was almost automatic and assumed that as long as your information was somewhat useful then others would beat a path to your door to re-distribute it.

Not so today. With all membership sites offering hundreds of downloads and some resellers practically giving stuff away and ignoring suggested retail prices now you are not only not guaranteed of viral success but in fact many factors are against you from start.

There is good news though. With growing problem of people devaluing price and quality of products it has got much easier to get noticed above crowd.

Just like affiliate who creates his or her own sales page for a product (especially one that had no sales material in first place), would be viral distributor can also do a few things to ensure that more people distribute their products.

Tactic 1: Get people to actually WANT your product first.

Do you remember when you started your business or you got a new job? The excitement you felt when you business cards arrived to match your new business or new position? The cards became your rite of passage.

Now you realize business cards are part of every business boiler plate, one of many adult pacifiers we all have.

This article show you how to use marketing principles to re-do your business cards. You can turn your cards into a powerful marketing tool. If you want to avoid dreaded “They dropped my card in bottom of their drawer syndrome”, use following marketing principles to redo your business cards into an effective marketing tool.

getting attention of your prospects showing them benefits making it easy to contact you giving them a specific call to action testing your ideas

Getting your prospects attention

You need to grab attention of your prospects. Your business cards can accomplish in a number of ways.

1. Color gets attention. Your photo gets attention. Experts still undecided on whether added expense of color and photo’s increase prospect attention or retention.

2. You can get your prospects attention by using different forms of business cards. Today, you can print your name on anything. Pens, mouse pads, jackets, letter openers, coasters, calendars, CD versions of your business card, musical business cards are only a few of possibilities. You limited your options only by your imagination.

With these attention getting methods, ask yourself this question, “Do I want to be cute? Or do I want to be effective?” If you want to be known as cute, then pick out something cutie and make that your novelty business card.

If you want to be effective, pick out something that is different but meaningful to your business. For example, a person in furniture business has their information on a piece of wood for their business card. It relates directly to their business rather than just being cute.

3. The heart of getting attention of your prospect must be your heading or tag line. No matter what form of business card or what color, your heading or tag line should command your central focus.

Show me benefits!

The heart of marketing is letting customer know what benefits they will receive from using your business. It’s not your company logo. It’s not your company’s business name that is most important to them. It’s what they will receive.

Make sure your business card in one sentence, in one phrase tells reader biggest benefit they will receive from your business. This is your chance. If you don’t catch their attention with headline, you card will probably go into drawer with all other cards. Give them a powerful one line reason to stop, to read and to keep your card.

Make is easy to contact you