You do have real usable value in your info products, services and software, right?

Tactic 2: Go extra mile

Don't just throw together a quick ebook and leave it at that. Add extra value by providing articles or maybe an rss news feed. Give more tools to promote your product than average guy or gal.

The extra 20 percent of time and effort you put into your project will bring you 80 percent better results. Think of person distributing your material not what you get out of it.

Tactic 3: Reward your distributors for consuming words

Just imagine how much more dedicated your people would be to re-distribute your info product if they actually understood it themselves first. In other words, encourage them to be a reader first and then allow them to distribute it to others.

There are several ways you can do this but one example is to hide certain codes throughout your text copy. For example you could capitalize a letter every now and then like thiS and if they add up all thE letters they Can get Results they asked for whEn They have read Through all your textS.

(do you know what word I just spelled out above? Sorry it's a secret.)

Make it easy for recipient to contact you. If you prefer email than focus on your email. If cell phone, then cell phone. Have all of appropriate information on card. If you are store front business, they will need your address. Rather than putting tons of information on your card, ask yourself, “How do I want these people to contact me?” And then make it very easy for them to do this on your card.

Call to action

What do you want them to do? Effective marketing always tell prospect exactly want they want them to do. “Pick up phone” “Go to my website.” Tell people on your business card what you want them to do.

Testing Experiment with different messages and formats. Today, you can go online (Vistaprint.com) to choose from standards design cards. You can get 250 cards for $10.00. Use this as testing models until you find right combination that works for you. Once you find something that works, text, layout and style, you can explore more expensive and better looking options.

Using your business card in a marketing process

Here are just a few creative ways you can use your redesigned card to make your marketing more effective.

1. Have some fun, especially if your cards are low cost items. Send them out with every piece of mail, including your bill payments and other correspondence. You will stop people in their tract.

2. Give two cards at once with simple explanation. “I’m giving you a couple of cards. You may know someone who can use (share with them your benefit).” Now you have recipient thinking about making an extra step.

3. Print a special offering or a coupon on back of your business card. It gives person it another reason to keep your card visible. This is what you want.

4. Enclose your business card as part of thank you notes you send. You can print thank you cards, with appropriate business information on them. The inside can be blank for your personalized thank you and also include a place for your business card. Now you are combining two marketing strategies, thank you process and business card.

Conclusion

You have a way of turning your executive pacifier into an effective marketing tool. This is not a high expense item. It also makes your business card more consistent with other forms of marketing, giving you greater marketing power.

If you want more detail information about how to actually craft your next business card, click here for a free report “My Business Card” and I will send you an article which walks you through business card making process.

Copyright Al Hanzal, 2004. All Rights Reserved

Hanzal Enterprises, Inc. 4191 Granite Court Eagan, Minnesota 55123 651-485-3340