More on KeywordsWritten by S. Housley
Keywords are heart to effective Internet searches. Whether optimizing a web site or searching for a hard-to-find item, consider tapping resources to locate a variety of keywords. Identify keywords and phrases that are relevant to products, services, or information you are promoting or searching for. Synonyms Use a thesaurus to find terms that are related to a primary keyword. Searching on a synonym will often bring up different Internet search results. A thesaurus groups words that are similar in meaning. Usually, you reach for a thesaurus when you have a word in mind and you are looking for a similar term. Keep in mind that no two words mean exactly same thing. We turn to a thesaurus to find different, more expressive ways of speaking and writing, this is particularly important when related to keywords. WebReference - http://thesaurus.reference.com/ Merriam-Webster - http://www.m-w.com Singular and Plurals Using plural form of a word in many of search engines, may result in a different batch of search results, than a search using word's singular form. It is important that websites be optimized for both singular and plural forms of critically important keywords or phrases. Meta Tags Look at competitor or similar web sites meta tags to determine if you have overlooked any obvious keywords or phrases. This is very easy to do, simply view source of web page and look for a tag in header that says [meta name="keywords" content=]. Conjugate Verbs Conjugating verbs in keyword phrases will also vary search results. Epitomize a variety of pages for critical past, future and present tense keyword phrases.
| | Top Search Engine Optimization Tips - Part ThreeWritten by Niall Roche
Welcome to part three of our series of articles on search engine optimization. In third and final part of our series of articles on search engine optimization we cover topic of links, types of links and what makes them so important.Links
Links, links, links. Everybody wants people to link to their websites. Why? The truth is that high quality links to your website are important as regards search engine popularity. The question everbody asks though is "... yeah that's great but how do I get people to link to my site?" Well firstly there are three different types of links: Reciprocal
A reciprocal link is when you find a site that you want to get a link from. You place a link to this website on your resources page. You then email webmaster of other site and ask for a link in return. The webmaster can then either accept or decline your request. This is a very hit-and-miss process. If you make 100 reciprocal link requests you may only get 5 links. It's also very time consuming but can be worthwhile if you get a few strong links from it. These links can "lead" search engines directly to your site and get you indexed faster. One note is to never name your links page "links". Call it resources. Call it related sites but never call page "links". Some search engines frown on this. Also try to avoid automated reciprocal linking software packages - personally I delete any request received from users of these packages without even reading it. Most other website owners will too. Non-Reciprocal
A non-reciprocal link is where you ask another website to link to yours but you don't offer to link to them in return. Unless you have a truly massive and popular website this is not a request you can make very often . Don't expect website owners to fall over themselves offering free links to your brand new site. Very few people can ask for a non-reciprocal link and make it happen. One possible way of getting this type of link is to offer some kind of freebie in return. A free ebook or some other incentive might just work.
|
