Qualifiers Use qualifiers to vary meaning of a search phrase or keyword and bring additional results. Qualifiers usually are adjectives or adverbs that helps modify and limit extent of meaning of a noun or pronoun, while an adverb helps modify a verb in a similar way.

Abbreviations & Acronyms Abbreviations and acronyms should be employed in a variety of forms. Extend abbreviations and acronyms to full word phrases to encompass as many possible combinations as possible.

Misspellings A significant number of searches conducted each day are misspelled. Include common misspellings in meta tags of optimized pages to capture any traffic that is mistyped or misspelled.

Shake it Up Mix up order of keywords in phrases to encompass a broad range keyword phrases. Keyword phrase word order variations can be a great source for new keyword phrases.

Hyphenate Consider hyphenating search terms, as this is likely an area competitors are unlikely to venture. The hyphenated term could score well in search engines.

Determining Keywords http://www.small-business-software.net/determining-keywords Additional Resource for Determining Keywords - .htm

Optimizing a site for a variety of keywords will give your site advantage of being found by relevant searchers. The extra keywords could result in increased profits from customers who might not have otherwise located your web site.

Organic
An organic link is a non-reciprocal link that you never ask for. Organic links happen when webmasters link to your site simply because it's a great resource and it offers value to their visitors too. This all ties in with point made earlier of writing useful content. Give people a reason to come back to your site and they will. Not only will they come back but they'll link to your site for free without being asked. These are best possible kind of links because you don't need to go looking for them.

Having other sites linking to yours proves importance of your site to search engines. If content on your site is so valuable that other site owners want to link to it then it must be important. That's foundation of Googles approach to website popularity and let's face facts Google know what they're doing.

There are other methods to get links to your site but that again goes beyond scope of this article.

Well I hope you enjoyed what you've read in Parts 1, 2 and 3. These articles will provide you with basic knowledge you need but there's lots more to learn if you want to be truly successful in search engines.

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