You have invested a lot of time and energy on writing a business plan just to get a loan or to attract an investor. What do you do when you get
money or, worse, should you be turned down?Do you just file it away? That's like investing in a boat that remains parked in your driveway after its inaugural voyage.
Instead of filing it away or leaving it on a shelf to gather dust, why not capture more return on your investment? To gain a clearer perspective, convert your investment of time and energy into a dollar amount. Then, you'll think twice before filing your business plan away. Ways to capitalize on your investment
1. Expand
marketing section for an ongoing planning document, or for periodic reviews, or for revising marketing strategies. The historical data, projections, competition surveys and analyses are valuable bases for updating
data into a working framework. The material is a convenient reference for when you are asked to make an oral presentation, to write an article, to provide background data for ad copy or for other promotional activities.
2. Save
various sections as templates for any number of purposes. Some of these can be used for decision-making, for analyzing proposals and new ventures, or for dispensing with those time-consuming 'dream/someday' projects.
3. Use some excerpts for such Human Resource Management activities as: orienting and training a new associate, or as a preparation for a staff promotion.
4. All your grueling work on
financial data can form
foundation for financial controls and reviews, budget-actual sheets and as background for trend projections. Your original documents serve as benchmarks and as reminders of your progress for your bankers.