More Profits in Your Website Hosting Business

Written by Raynay Valles

More Profits in Your Website Hosting Business

by: Raynay Valles

If you run a website hosting business, you already knowrepparttar challenges inrepparttar 134399 business. Thousands of competitors are just a click away, ready to undercut your price.

Potential customers see hosting as a commoditiy and shop by price. Several directories like Hostreview, Acehosts and Hostindex make it easy to comparison shop.

How can you get more profits from your business under these conditions?


Calculaterepparttar 134400 lifetime value of your customer. For example, let's sayrepparttar 134401 average customer stays with you for 15 months and pays 16.95 a month. That means their lifetime value to your company is $254.25. So every customer you acquire makes your business (on average) $254.25.

If a visitor comes to your website, then leaves to comparison shop, you have more than likely lost that sale. Have you invested in sales copy that compels your visitors to buy from you? Does your website help him to see that you arerepparttar 134402 best choice for his situation? Showcase your credibility, guarantee services and offer incentives to try your service. Make it easy to buy from you.


Because each customer is hard-won andrepparttar 134403 value ofrepparttar 134404 customer is so high, you'll want to make sure you haverepparttar 134405 support services that keep your customers happy.

Find the Host With the Most

Written by Jason Shpik

Findrepparttar Host Withrepparttar 134398 Most No one can deny thatrepparttar 134399 quality and reliability of your Web presence can make or break your business. The average attention span of a Web surfer is a mere 20 seconds, and your competition is always just a click away if load times and connectivity aren't fast, reliable, and browser-compliant. Support and back-end infrastructure are just as critical to your Website as aesthetic appeal. A gorgeous, multi-tiered graphical interface is useless if no one can get to it and no one will try more than once. Likerepparttar 134400 stage and silver screen, you get one audition, and that's it.

For this reason, running your own server is a tempting prospect. You have total control, and can configure and reconfigure to your heart's content, without having to concede to bandwidth limits or third-party server failures. Even SOHO businesses can afford to purchaserepparttar 134401 industry-standard HTML editors, and no expensive hardware is needed to quickly create a Website. But opting to do it yourself without countingrepparttar 134402 costs and consequences can end your business, or cause your site to be dismissed as amateurish. While amateur construction is adequate for home or hobby sites, it is increasingly necessary to outsource your hosting needs if you wish to operate as an effective eCommerce vendor.

Quite simply, eBusiness doesn't end withrepparttar 134403 Website. Aside from handlingrepparttar 134404 traffic that your site will attract, you need your server to maintain a constant connection torepparttar 134405 Internet while simultaneously accommodatingrepparttar 134406 needs of outside users. Few desktop PCs can handle such a load, and many home DSL and cable modem ISPs frequently prohibit hosting or any other high-bandwidth activities, which are so critical to eCommerce. Furthermore, there arerepparttar 134407 costs of site security, data backup, power back-up, redundancy, upgrades and transaction tracking to contend with, expenses that are far beyondrepparttar 134408 resources of evenrepparttar 134409 wealthiest of small businesses. Furthermore, someone will have to constantly monitor and manage your infrastructure to ensure a constant level of connectivity, which will requirerepparttar 134410 hiring of very expensive IT professionals.

A Web host will take care of all of this for you, for a monthly fee that is a fraction ofrepparttar 134411 amount you would pay to purchase these services and hardware on your own. Many people are leery of turning control of their business over to a third party, and because of this unwarranted fear are dismissingrepparttar 134412 security and benefits that a host can provide. You are not outsourcing your business; rather, you are outsourcingrepparttar 134413 responsibility for keeping your business up and running. Inrepparttar 134414 same way that a bricks-and-mortar warehouse hires security staff to watchrepparttar 134415 grounds, a Web host will keep a constant vigil over your virtual property, so you can focus on what's important: building your business.

Web hosts allow small businesses to play inrepparttar 134416 same arena asrepparttar 134417 corporate giants, giving them competitive bandwidth and traffic volume accommodation. Most importantly, your Web host will help you secure a domain name, something that most individual ISPs and free hosting accounts (such as Yahoo!) can't offer. Having a lengthy URL indicates that your business is hosted on a free server, and its amateur appearance will confuse your customers. Imaginerepparttar 134418 traffic that would be generated by a simple URL such as compared to acmeflorists!

But how do you choose a Web hosting service out ofrepparttar 134419 hundreds that are available? You'll have to do some careful shopping to findrepparttar 134420 services and relationship you need, asrepparttar 134421 wrong decision can be disastrous.

When shopping for a Web host, connectivity and reliability are key. The longer it takes for customers to access your Website,repparttar 134422 more likely you'll lose customers. Of course, no one's perfect. Connectivity time will fluctuate on a cyclical basis withrepparttar 134423 flow of daily traffic, but you should insist on a guaranteed connectivity rate of 95% when seeking a host. Aside from that, there are a few other issues to consider before making a final decision:

Look torepparttar 134424 future

As your customer base and revenue grows, your site may requirerepparttar 134425 addition of server-side scripting, eCommerce and database support, and a large bandwidth to accommodate audio and video streaming. Free hosting sites never offer these kinds of advanced features, but many commercial hosts don't offer them either. Make sure your host is big enough to accommodate your future needs, as well as your present ones.

Know thyself

Onrepparttar 134426 other hand, don't empty your bank account paying for services you don't need.

The most basic level of service from a Web host typically positions your site among a number of others on a single machine, with a virtual domain name that points torepparttar 134427 URL of your page. This is known as shared hosting, and is adequate forrepparttar 134428 simple "text-and-GIFs" variety of Website.

As your company grows, however, you will probably want to move from static HTML to incorporate more interactive elements into your site. Since this requires more bandwidth, you should probably move to a machine with more resources, and fewer sites vying for them. If you want to add streaming video, audio, or high-level graphics and forms to your site, your should probably switch to a dedicated server, which means having an entire machine to yourself. The host owns, maintains, and backs uprepparttar 134429 server while providing allrepparttar 134430 security, power management, and other aspects of maintaining a data center.

The highest level of service a Web host can offer is a Colocated Server. You ownrepparttar 134431 hardware, but it's physically located atrepparttar 134432 host's facility. The advantage of this is that you can chooserepparttar 134433 bandwidth you'll need, whilerepparttar 134434 host provides a clear pipe torepparttar 134435 Internet. Unfortunately, it also means you'll have to pay for any and all security and firewall provisions, as you won't be protected byrepparttar 134436 host's firewall. While this gives you complete control overrepparttar 134437 level of security you desire, it can be quite expensive.

Demand prompt service and performance

The popularity of your site will be directly affected by your host's level of service. Slow load times due to an overburdened server will send your customers elsewhere. Furthermore, a long update-to-live lag time can be disastrous - especially if you have a large, constantly fluctuating inventory. For example, you may want to set up a special page for a new promotion, linked torepparttar 134438 very expensive marketing campaign that your business is involved in. A few quick HTML entries are all that's required, but if you have to wait days for your host's IT staff to dorepparttar 134439 job, you could lose your marketing momentum and renderrepparttar 134440 initiative useless.

No matter how renowned your host is, technical problems will occur. As such, demand 24-hour, 7-days-a-week technical support for all your applications. If a host claims to already offer this, check! Call their tech line at 3:00a.m. on a Sunday to see if anyone is really there. Ensure that there is some sort of written agreement regarding service, which ideally will provide you with financial compensation inrepparttar 134441 event of failure.

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