RSS has been around for more than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a concise and standardized way. Benefits for Publishers
1.) Avoid Spam Filters Statisticians estimate that 70% of
email transferred each day is spam (unsolicited email). With that statistic, even opt-in users risk losing valuable messages in cesspool of spam. RSS feeds effectively nullify spam as an issue. Requesting feeds allow users to maintain complete control over content they view. Users can easily opt-in and out of feeds that provide content of interest or importance.
2.) Expanded Reach RSS allows publishers to reach a number of new and different markets that typically are less crowded with competition. Many small businesses are often slow to adopt or learn new technologies, giving businesses that lead way a competitive advantage.
3.) Content Syndication Syndication of feeds increases exposure.
4.) Repeat Visitors RSS is all about repeat visitors. Users who have previously visited a site often have a stronger connection to site and are more likely to purchase or trust information on site.
5.) Free web traffic As internet has evolved, many webmasters have found that what was once free traffic must now be paid for in order to sustain decent visitor statistics. RSS is in a unique position to bring free traffic because they are content-driven, and if they include interesting or valuable information, will pique curiosity of web-surfers and entice them to visit a particular site.
