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6.) Less Effort Newsletters and E-zines undeniably bring visitors, but effort involved in creating, distributing and maintaining a newsletter can be a burden. Maintaining list, ensuring list is clean, growing subscriber base, updating and removing bad e-mail addresses, all take time. RSS feeds are not burdened with those issues. There are easy-to-use RSS feed creation tools that require little effort, allowing publishers to recycle content, often simply cutting and pasting into RSS feed creation software.

FeedForAll RSS feed creation - http://www.feedforall.com

Consider supplementing existing communication venues with RSS. Place contents of newsletters into feeds and measure results. You might be surprised at added traffic.

Examples of various feeds with different intended purposes -

RSS feed - http://www.rss-specifications.com/blog-feed.xml Establishing expertise in a specific field.

Business Feed - http://www.notepage.net/blog-feed.xml Contains product and industry information.

Marketing Feed - http://www.softwaremarketingresource.com/blog-feed.xml Builds relationships, endorses products in industry sector.

RSS has potential to help companies develop strong relationships with consumers and creating brand loyalty with customers. While world will not end tomorrow, nor will business come to a screeching halt if you don't use an RSS feed, there are a number of reasons online businesses should consider using RSS feeds.