This article is available online at: http://www.netpreneurnow.com/articles/salespage.txtAnd it's available via autoresponder from: mailto:salespage@netpreneurnow.com
When is an Ad NOT an Ad?
By Stuart Reid
One marketing technique used by advertisers old and new is to conceal sales pages as something else.
The Infomercial, for example, extends
TV Advertisment into something that prentends to be an informative program.
Likewise, newspaper and magazine advertisments often mimic style of news reports or editorials.
In Internet Marketing we can also make use of this technique, in a number of ways.
The most common method is to write an article. The article provides useful and interesting information yet also sells a product.
I don't just mean resource-box here. You can submit a blatantly advertising article to an e-zine if you like, but you can't expect them to publish it. If however you paid for it as an ad, they would be likely to publish it for you. Unfortunately you'll hit a snag.
This problem is similar to newspaper ads mentioned above. Often, in newspapers, ad has a nice "This is an Advertisment" line tagged to top! Pretty much ruins it's effectiveness, right?
The same thing happens in e-zine advertising. You'll either get article/ad stated as such in subject line or at top of e-mail body. Publishers have to do this to protect themselves, but it instantly marks out your article as an ad.
There are alternatives. If you enter into an agreement with a publisher, i.e. a Joint Venture, they may print your article as you provide it without boxing it out as an ad. Again this happens in newspaper world - often without you realising OR tagges as an "Advertising Feature".
