Continued from page 1
Another way is to disguise your article. Don't blatantly sell in
article, but pre-sell. Excite your reader to
possibilities of whatever your article is selling without actually mentioning it. Then
link in your resource box would lead to a site that does
rest.
You of course get
added benefit of
fact that articles are essentially free to publish :-)
The last method we can use is `fake` web-sites. These sites are again focused on selling a product but disguised as a news report, article, resource or similar. Often that would involve selling behind
scenes via e-mail (with e-mail capture at
site). Or
site could provide free information and a problem, and a (paid) way to eleminate
problem.
You can see this in action at Virus Killer, Ad-Ware, Evidence Eliminator sites and similar. The site looks like a "Warning! Your Computer Is Infected!" page, or perhaps provides a report on
latest viruses and offers a (sometimes free) way to fix them.
These tehniques are very useful in selling anything online and take advantage of humans basic emotions. You are more likely to believe a voice of authority, or what appears to be!
(C)2004 Stuart Reid
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Stuart Reid publishes Netpreneur News and maintains Netpreneur Now and it's Members Site. To join Netpreneur Now visit: http://www.netpreneurnow.com

Stuart published Netpreneur News, a bi-weekly ezine dedicated to Internet Marketers everywhere packed with downloads, tips, tricks and reviews. http://www.netpreneurnow.com