Maximize Sales and Minimize Returns with Learning Styles

Written by Niall Roche


Inrepparttar day-to-day operation of an online business we can sometimes lose sight of what we want to achieve as opposed to how we actually go about achieving it. For us to achieve our goals of financial independence and time freedom we need to have customers. Most peoples understanding of customer acquistion stops at this point.

One ofrepparttar 120409 key factors in getting a customer to buy (literally) into what you're selling is engagement. You must engage their minds, engage their desires, engage their dreams and their hearts. That being saidrepparttar 120410 next and most obvious question is "How?"

Part of any sales process is howrepparttar 120411 potential customer learns about your product and how valuable it can be to them. People learn in a variety of ways and approachingrepparttar 120412 wrong person withrepparttar 120413 wrong delivery method = zero results. Think back to a time when you dealt with a good sales person. Do you remember their body language? Their facial expressions? The volume and tone of their voice? A good sales person understands that to keep you focused on what they're selling they also need to use visual expressions, hand gestures, positive tone and maintain eye contact. Any distraction can meanrepparttar 120414 end ofrepparttar 120415 sales process.

For a customer to getrepparttar 120416 most out of your website, ebook or software you need to deliverrepparttar 120417 information to them inrepparttar 120418 most engaging possible way. Multiple forms of information delivery gives yourepparttar 120419 best possible chance of appealing torepparttar 120420 widest audience.

So how do people learn and how can this benefit you and your business?

The three different types of learning:

Auditory - people with an auditory learning style have a strong appreciation of words and remember details easily. Emotive language and words that paint pictures and bring outrepparttar 120421 passion in your product will be most effective with this type of person. Both audio and video are very effective for auditory learners as is readingrepparttar 120422 material aloud.

Visual - presentation is critical to visual learners. Shabbily presented text, typos, bad grammar, bad graphics or anything moderately confusing to look at will causerepparttar 120423 visual learner to lose interest almost immediately. Charts and diagrams will be remembered before reams of plain text. Watching somebody actually performrepparttar 120424 steps involved can be very beneficial. Words can be used to paint a picture inrepparttar 120425 minds of a visual learner quite easily. If a visual learner were to readrepparttar 120426 words "pink elephant" they'd instantly picture a pink elephant in their minds. Some of you reading this have just experienced this.

Power Headlines for Promotion

Written by Judy Cullins


Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre*e of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to Judy@BookCoaching.com.

Title: Power Headlines for Promotion Success Author: Judy Cullins Copyright 2004. All Rights Reserved.

Article URL: www.bookcoaching.com/freearticles/article-131.shtml Article Autoresponder: article-131@bookcoaching.com Author Contact Email: Judy@BookCoaching.com

Category: Web Marketing / Under 500 Words

Format: 65 characters per line Words: 497

Thanks, Judy Cullins, M.A.

P.S. To receive this special report from Judy Cullins, author of 10 eBooks go to: www.bookcoaching.com/reports/WriteATopSellingBook.shtml ============ Power Headlines for Promotion Success Judy Cullins ©2004 All Rights Reserved.

Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar "flyer" on your web site?

The biggest mistake professionals and entrepreneurs make is to announce, rather than promote themselves.

Each piece you send or put on your web site should begin withrepparttar #1 copywriting winner--the headline. You only have a few seconds to capture your potential client's or customer's attention. If your headline doesn't sizzle, your Web site visitor will move on and never return.

Remember,repparttar 120408 headline is far more important thanrepparttar 120409 copy beneath.

Four Formats to Write Compelling Headlines

1. How to.

Most Online business people want to learn how to do something to increase their joy, money, relationships and fun. If they have already put up their Web site book descriptions,repparttar 120410 table of contents, seminar flyers or coaching/consulting information, and not seen financial success, they too can learn how to do something--better.

Sample how to's:

-"How-to Quadruple your Web Sales in Just Five Months." -"How-to Put Ecstasy Back into your Love Life" -"How-to Findrepparttar 120411 Person of your Dreams" -"How-to Write your Print and eBook atrepparttar 120412 Same Time."

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use