Tactile/Kinesthetic - learn by doing or by by praticing what they've just been shown. You can spot a kinesthetic learner from their tendency to tap their feet or exhibit similar rapid leg movement whilst thinking or in learning mode. A kinesthetic learner is a hands-on learner so spreading practical demonstrations or exercises around your ebook or software product will really grab this type of learner. Kinesthetic or tactile learers need to be involved in process for it to have any meaning to them.

What does this all mean? It means that online businesses are missing 66.6% of their potential market every time they produce a product that only targets one learning style. Auditory learners cannot wade through 300 pages of an ebook but would gladly listen to a 6 hour audio transcription of same ebook. Visual learners need colourful charts, diagrams and pictures properly displayed to benefit from experience. Kinesthetic learners need to be engaged quickly with practical exercises - "put ebook down and go and do this" type of activity. If not they'll grow bored and move onto something else.

Is it possible to combine all these learning styles into one single product? Of course. You don't need to develop an entirely different product for each learning style. Combining your ebook or software with some audio and video instruction modules or beginners guides would cover all learning style bases. Variety of information delivery is key.

In finishing ask yourself one question: What would a 66.6% increase in customer response do for your business?

2. Pose a Question.

Asking a question puts attention on "you," your reader. It involves them because we all respond to questions asked. An engaged reader is more likely to keep reading.

Sample questions:

-"Are you sick and tired of working for someone else? -"Want to know how to create 5-10 new clients each month? -"Want to make your book a best-seller?

3. Announcing your new teleclass, service or product.

You want world to know about your great new book because it will make a difference in their lives, making world a better place. How can you get your message across to compel your reader to click and buy or contact you?

Sample announcements:

-"Announcing a Brand New Breakthrough in ePublishing." -"New eBook Helps Small Business People to Big Profits."

4. Use your Best Testimonials.

People pay attention to testimonials. They trust you more when someone else they respect has bought from you.

Sample testimonials:

-"Internet Marketing Exclusive is Pure Genius—Our Sales Have Increased by 40%.

-"Stop wasting time and money chasing agents. Read, "Write your Book Fast" for fastest track to publishing success." Add name and email below testimonial to make it real.

Remember to include power words in your headlines that emotionally involve your reader.

Power word Examples:

Breakthrough, discover, easy, free, guaranteed, hidden, incredible, love, master, money, new, powerful, profits, proven, results, revealed, scientific, secret, shocked, shocking, uncovered, you, and your.

Here's a few more powerful words: money, save, easy, love, health, proven, results, guaranteed, safety.

For every thing you email out, use headlines to reach your clients' and customers basic needs and emotions--another step toward a contact and eventual sale.