Maximize Attention for Your Small Business

Written by Jeremy Cohen


If you have a great product or service that people want you are well on your way to being successful. However, in order to lock in and grow your success you need to maximizerepparttar attention your products and services get.

As a small business owner you probably don’t have millions of dollars to spend on advertising campaigns to drill your company’s name into your prospects minds. That’s okay. Many small business owners find their success by effectively developing and using their marketing message. You can use your marketing message to position your business in such a way that your prospects will think of you when they decide it’s time to take action to tackle a problem they have that you help solve.

A marketing message is not a slogan or catch phrase. There is an important difference. An effective marketing message speaks directly to a specific audience and features benefits, results andrepparttar 119937 value of a product or service. Slogans and catch phrases often have nothing to do with a specific market or results and benefits. Slogans and catch phrases are used by big companies to imprint their corporate image in our minds simply by sheer repetition. They need not relate to hamburgers or sneakers for us to immediately associate a couple of words withrepparttar 119938 appropriate company.

Here are five simple steps you can take to help maximize attention for your business.

1. Droprepparttar 119939 Slogan If you’re using a slogan or catch phrase to market your small business you’re probably missing opportunities to have prospects identify you asrepparttar 119940 solution to their problem. If your slogan does not clearly identifyrepparttar 119941 population you serve andrepparttar 119942 results you provide you are definitely allowing business to pass you by.

Makerepparttar 119943 decision to droprepparttar 119944 slogan and develop and use a marketing message. You will increase your ability to develop new business.

2. Develop or Correct Your Marketing Message Once you have decided to let your slogan gorepparttar 119945 way ofrepparttar 119946 Dodo you must develop your marketing message. When writing your marketing message think about those you help andrepparttar 119947 benefits they seek from your product or service. Ask yourself as many questions as you can to identify your customers andrepparttar 119948 results they seek. When you’ve answered these questions you can userepparttar 119949 information you’ve gathered to put together a marketing message that sells.

3. Use Your Marketing Message Once you’ve developed your marketing message you’ll want to include it any aspect of your business where a marketing opportunity may present itself. Remember,repparttar 119950 purpose of using a marketing message is muchrepparttar 119951 same as that of a slogan or catch phrase, you want to position your business in your prospects minds so that they think of you when they decide to take action to solve their problem.

Turn your Business New Year Resolutions in PR Revolutions

Written by Shannon Cherry, APR, MA


As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will berepparttar one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key element when making their business plans and resolutions. “Most new businesses fail within three years – and it’s often due torepparttar 119936 fact that many business owners think that simply hanging up an OPEN sign and placing an ad inrepparttar 119937 yellow pages will attract customers,” says Cherry, president of Cherry Communications (www.cherrycommunications.com), a public relations and marketing firm which helps small businesses, consultants and entrepreneurs to be heard. “What it takes is a marketing strategy that’s effective – and inrepparttar 119938 case of many small business owners – on a limited budget. They need public relations to turnrepparttar 119939 resolutions into revolutions.” She says public relations is one ofrepparttar 119940 most cost-effective methods of marketing available today. “Besidesrepparttar 119941 fact that it’s low cost or no cost, public relations can help establish your credibility. It can position you asrepparttar 119942 revolutionary leader and expert in your field.” Cherry suggests including your public relations efforts as part of a year-long, strategic business plan. “As you’re looking toward what you’re going to accomplish inrepparttar 119943 future, make sure you incorporate different public relations efforts as part of your complete plan,” she says. “That way you’ll be sure to schedule it in, just like any other business task.” Cherry offers some low-cost public relations strategies to help revolutionize small businesses: 1)Write articles. “Articles don’t have to be long; they just need to be informative,” says Cherry. “Submitting online, as well as offline, provides a good chance to get your name in print at no cost.”

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