Because you don’t have capital to run thousands of television and full page print ads in major periodicals, you must massage your marketing message into every-day occurrences of running your business.

For example, how often do you give someone a business card or answer phone? These are great opportunities to splash your prospects with your marketing message. You don’t need a $2.5 million commercial to run during The Big Game to successfully market your business. So, do some brainstorming and come up with a list of other frequent opportunities where you can use your marketing message. You’ll be glad you did!

4. Demonstrate Value If your marketing message is good it will help your prospects recognize you as solution to their problem and it will also inspire them to take action you want them to take; visit your web site, for example. Use this step to demonstrate value to your prospects. Once you’ve drawn them in, show them you’re for real by giving something away for free in exchange for their contact information. Some common giveaways are E-Books or instructional articles. By giving something away you create opportunity to demonstrate your expertise and you also give your prospects something to talk about with their peers and colleagues. There’s nothing like word of mouth referrals.

5. Develop a Relationship Once you have your prospects’ contact information you can maximize attention for your business by staying in touch. I suggest publishing a helpful newsletter. Send it as often as you can, but probably not more than once a week. You don’t want to become a bother to your prospects. Get permission to send it when your prospects sign up for your freebie. We don’t want to send unwanted email.

By sending a periodic newsletter or other correspondence you help to keep yourself on your prospects radar screen. As time moves on you will maintain your position in your prospects’ minds and vastly improve your chances of having them turn to you when they decide they need help. You can also use your newsletter to inform them of new products and services as you develop them.

Move Your Marketing Forward Make decision to drop slogan and take time to develop, use and follow through with your marketing message. You will be amazed by your ability to have new clients contact you.

2)Write press releases. “Reporters everywhere are looking for stories, and a press release gives them information to write that story,” she says. “Just make sure it’s newsworthy, not just an advertisement.”

3)Write a newsletter. Cherry stress a newsletter should contain content valuable to your target market, as well as promote your products and services.

4)Use your business cards. “Think of your business card as a mini billboard and start handing them out everywhere,” explains Cherry. “Include them in all your correspondence and put them in places that they'll be seen.”

5)Start Speaking. “Speaking in front of an audience usually makes you an expert. People like to buy from experts,” she says. “Speaking is free, and it’s just like making a sales call to many people at one time.”

Cherry says successful companies make public relations a priority. “Whether selling direct, through distribution channels or via e-commerce, a successful company must achieve and maintain a strong market presence through a continuous and effective public relations program.”