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Marketing is Not Manipulating. Yvonne Finn Copywright: 2004

Marketing is actually opposite of manipulating. When marketing is done with integrity, it is about consumer and their wants and needs.

Marketing is not about using trickery or high pressure tactics to get people to buy stuff they don't want. It is about learning and listening to what potential buyers says his problem is and then, show him how your product/service will help him solve that problem.

When you see marketing as problem solving you take your ego out of equation and become more focused on your customer, his situation and how your product/service fits with his need(s).

Here's a simple way you can generate lots of sales leads ...or traffic to your web site. Use postcards. They're highly effective and very low-cost. Plus, postcards provide following 6 unique advantages over most other types of advertising.

1. Maximum Exposure for Your Sales Message

Postcards are delivered "ready to read". Even people who usually ignore other advertising will find it hard to avoid looking at your message when it's on a postcard ...especially if you keep it brief.

With other types of advertising you often lose prospects who would have been interested in your offer ...but they never saw it.

2. Simple and Low-Cost

Postcards are simple to produce - and very low-cost. You can print 4 x 6 inch postcards on your own computer for less than 2 cents each. Or you can reduce cost down to about 1 cent each if you print 4 at a time on 8 1/2 x 11 sheets of card stock and cut sheets into quarters.

Even postcards printed by a commercial printer are not expensive ...usually about 4 cents to 8 cents each.

The postage for mailing postcards is low too. In US you can send postcards by First Class Mail for only 23 cents. This reduced postage rate applies to postcards that are at least 3 1/2 x 5 inches but not over 4 1/4 x 6 inches.

3. Get Immediate Results

Because postcards are simple and easy to use - they produce results quickly. Often your postcards can be mailed within a week from time you decide to use them. You will start getting replies 2 or 3 days later.

4. Gain Control of Your Sales Activity

Postcards put you in control your sales activity. You can avoid getting too many or too few responses during any time period by regulating how many postcards you mail and how often you mail them.