The marketing experience, then becomes dynamic, enlivening and more effective as it is now, more about educating and sharing value with your client.

Marketing is how a business grows, but it does not have to kill your integrity or con your customer.

Marketing is itself, a service, and when thought of such, can help you to be very customer-focused. Ultimately, customer IS your business. Make sure you are offering quality, in your product or service.

However, first quality you should offer him, is yourself, in form of your integrity.

One of my favorite quotes is by Bob Moawad: "Quality begins on inside...then it works it way out"

5. No Wasted Advertising Expense

Postcards enable you to spend your entire advertising budget on your best prospects. You don't have to pay for advertising to a large audience in order to reach a few good prospects.

With a little advance planning you can make sure your postcards only go to prospects likely to be interested in what you offer ...and who also have a prior history of acting on offers that interest them.

For example, analyze your customers and make a list of characteristics they share. Then call several national mailing list brokers and tell them what you are looking for. You'll be surprised at how specific some mailing lists are today.

6. Can Evaluate Results Quickly

Postcards normally generate 90 percent or more of their total number of replies within 7 to 10 days. This enables you to quickly and accurately evaluate results of postcard advertising. You'll know in about a week if you can confidently send more of same postcards - or if you need to make some changes.

Don't overlook postcards when you want to generate sales leads - or web site traffic. They're highly effective, very low-cost ...and they provide these 6 unique advantages you cannot get with most other types of advertising.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV