Marketing a Professional Practice Free Through Writing

Written by Susan Dunn, M. A.


Since I'm a writer and a coach, I grow my coaching practice by writing; it gets my name around, establishes my expertise, promotes my services and alsorepparttar field of coaching.

Always do your marketing in areas that you love! It works best.

Writing itself takes time, so I economize my efforts. Here's what I do:

1. Read a current interest book such as "A General Theory of Love," by Lewis, Amini and Lannon. Then I do extensive Internet research aroundrepparttar 121418 topic to see what else is out there.

2. Reviewrepparttar 121419 book on Barnes & Noble, amazon.com.

3. Write an article aboutrepparttar 121420 new theory of love and submit it to your particular trade sources.

4. Create Top 10s, Coaching Tips, and Quotations fromrepparttar 121421 material. (Submit to www.topten.org)

5. Reworkrepparttar 121422 material and write a story for another sort of ezine (relationships, for instance, or singles) - this could be for free, or for money.

6. Write an article onrepparttar 121423 topic for your own ezine. If it's a large topic, break it down into a series of short articles.

How to Write Email That Gets Opened

Written by Susan Dunn, M.A.


In some of these tips, I disagree with traditional advice, and I'll tell you why.

1. Use a subject line that's descriptive. We are all deluged with email and wary of viruses. Help your reader out. Flag them as to subject matter.

2. Don't use all capital letters. It's not because they're "screaming," which is debatable by now, it's because it's much more work for your eyes to read words written in all caps. Psych 101. Use upper and lower case letters.

3. Take a tip from a marketing expert. Use a font people can read easily, i.e., serifed. Here I disagree withrepparttar current trend to use a font like Arial. A "serifed" font, such as Times New Roman or Calisto, hasrepparttar 121417 lines atrepparttar 121418 bottoms and tops ofrepparttar 121419 letters that are strong visual cues torepparttar 121420 reader. Courier isrepparttar 121421 font to use when spacing matters; all letters and numbers take uprepparttar 121422 same space.

4. Don't spam.

5. Cut down onrepparttar 121423 graphics. Popular servers like hotmail.com don't have much storage space. Aol.com has trouble accepting graphics. Use links (or attachments) for charts and graphs, and make surerepparttar 121424 links work before you sendrepparttar 121425 email.

6. Make it easy forrepparttar 121426 reader to reach you. Initially, include contact information in your email--email address (some servers don't show this onrepparttar 121427 return and it takes a lot of time to retrieve it, trust me), website URL, phone number, name, title, street address, P.O. box, whatever it takes.

7. When in doubt, don't be cute. That's what rules are for--to save you grief. Put a lid on your "personality" until you knowrepparttar 121428 person and know what you're doing. Remain professional and go byrepparttar 121429 book. Use a salutation ("Dear") and a closing ("Sincerely"), paragraphs, proper punctuation and standard business format.

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