7. Do more research and create an e-course on love in general. I have one currently called "Write a New Ending to Love Story".

8. Break it down further and do theory of love applied to parenting.

9. Then I get topical - Valentine's Day would be a good time, or Christmas, season of love.

10. Submit an article to local newspaper on hot new topic.

11. Prepare a teleclass on topic.

12. Offer free seminars around town on topic, like for churches, and organizations, and list it with Speakers' Bureau.

12. Make an e-book.

I get a lot of mileage out of one book or topic. Best of all, by time I'm finished I've learned topic backwards and forward and am well prepared to incorporate this into helping my clients.

8. Spell correctly! If you can't spell, hire a secretary who can edit, and let her. Write it out in Word, use spell check, then cut and paste to email. Buy an email that has spell check. It's worth it. Learn or avoid words everyone misspells: commitment, committing, affect, temperament, manageable, etc. [Check out this link: http://cctc2.commnet.edu/grammar/misspelled_words.htm]

9. Say what you need to say--short or long. I don't agree that emails must be short, though they should be to point. Some emails need to be long. No email needs to ramble. If "Confirming our meeting at 4 p.m. tomorrow" will do it, stop there. Email can be a blackhole of miscommunication. Adding "please" and "I'd appreciate" and other amenities such as "when you have time," is a good idea. I'd rather read a long polite email than a short one that's rude. Make your emails stand out by using good manners.

10. Make your emails work for you. Your signature line(s) can contain all sorts of things that can help your business. Include your title, name of your business, your URL, a tagline, maybe a special.