Market my website? Why should I have to spend time and money marketing my website? It's supposed to be marketing my business!!! That's how so many business owners feel, they spend a bit of money on their website design and then sit, doing nothing, waiting in vain for it to start paying dividends and bringing in
customers.
It's very simple really, nobody is going to come to your new site if they don't know about it - if they don't see mention of it, a link to it or aren't recommended it.
So how can you get your website noticed? Here's a list of
common methods you can use:
- Traditional Ads & Marketing
- Search Engines
- Online Directories
- Links Development Campaign
- Participation in Online Discussion Forums
- Article Submission
- Pay Per Click
- Banner Ads
Traditional Marketing Magazine & newspaper ads, Yellow Pages, PR articles, leaflets & door drops, business cards, email signatures, company stationary, company vehicles,
front of your store. These and many more are places you can and should advertise your website's URL.
Search Engines Getting to
top of a keyword search on
major search engines - Google, Yahoo etc. - is high on
wish list of most website owners. Unfortunately it's not something that will happen straightaway. It can take many months of adding content, getting links from other sites and optimising your content for keywords to get a high listing.
Online Directories Directories are collections of website addresses that are collated by human beings. Most will charge a fee for inclusion, DMOZ/ODP is
one everyone wants to get listed in - it's free and will have a great effect on your search engine ranking, but expect to wait months if not years for a listing.
Links Development This is one of
most powerful ways of promoting your site. It means getting other (hopefully related) sites to include links to yours. To get a link simply email
site owners and ask for one. Often you'll have to reciprocate
kindness i.e. link to their site as well but some will be happy to list your URL for nothing.
If you're a member of local business groups then don't forget to include your web address on their sites. What about all your suppliers, can you get a listing on theirs?