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Not only will you get people visiting your site via all these links, you'll also improve your position on search engine listings (search engines algorithms take
number of links to your site to be an indication of its importance).
Discussion Forums Another way you can attract attention is by participating in online discussion forums (to do with your area of expertise of course!). Most will allow you to include a website link in your signature, i.e. a link to your site in every post you make.
Article Submission This is a brilliant way of getting noticed. If you don't have any problems writing essays then get your pen out! There are many sites that allow you to submit your articles for free and they should all allow you to include a resource section on yourself or company with a link back to your site.
Pay Per Click Pay Per Click (PPC) is a very good way of driving traffic to a site in short term. Google's Adwords is one of best known PPC systems around, Overture provide another.
When somebody searches for keywords in Google you get a list of 'sponsored links' on right hand column (go to Google and search for 'catering work' and see sponsored links on right). The owners of sites don't pay anything unless person browsing clicks through to their site.
Banner Ads It might be worth putting up a Banner Ads on sites you know your prospective clients are likely to visit. The ads, which will be made to click through to your website, come in GIF format or, increasingly, are created in Flash for a more striking and memorable ad.
Pricing is often Cost Per Click (CPC) but most common is Cost Per Thousand Impressions (CPM). CPM is related to how many people see your ad.
As you can see, there are many ways of building up traffic to your site. If you've got products, services or content that people want and you're willing to put some effort into some of these methods then you will soon start to see a rise in visitors.
Trevor Lewis has over 10 years in the Software Industry. He is currently a Senior Consultant at EMNM. EMNM offer a range of new media design services including interactive CD presentations and website design.
