Marketing Trends from the Digital Frontlines

Written by Lee Traupel


The web and ways to market onrepparttar web continue to evolve at warp speed – we see some positive and negative changes occurring - our observations du jour:

1)Publishers are finally starting to charge for branded content. It's still difficult to do, but we are seeing many newsletter publishers charging from $30-100 per subscribe per annum. And, most importantly, many people are finally starting to acceptrepparttar 121728 need to pay for quality content.

2)Contrary to popular opinionrepparttar 121729 web's epicenter is not San Francisco, Tokyo, Washington D.C./northern VA, Seattle, London or Austin – there is no epicenter, its everywhere. We now have over 407M (estimated according to Nua) people usingrepparttar 121730 web and its become a global medium/marketing venue/information highway.

3)More good news for ecommerce enabled business models, recent published reports (Boston Consulting Group & eShop) indicate customer acquisition costs have dropped from $45. per individual customer in Q- 4 of 2000 to $18. in Q-1 in 2001.

4)Adobe continues to push PDF format as a web standard, over 32% of corporate web sites today have Acrobat PDF-enabling their web sites. Why we will never know (?), as it isn't an HTML standard but was originally developed to facilitate printing of documents. And, it doesn't work well on many web sites, especially for those coming in with slow connections or when you are trying to view more than a couple of pages.

5)Surprise, surprise splash pages are still increasing in popularity, with an estimated 18% of web sites today incorporating them. Let's be clear, we think they are really lame to use a technical marketing term – they slow downrepparttar 121731 user experience and cause many people to click away from a web site in annoyance, no bookmark and no return visit.

6)Opt-in e-mail continues to grow in popularity and to reflect repparttar 121732 web's ability to handle rich media content –repparttar 121733 HTML format is rapidly becoming standard in many e-mail campaigns and we are starting to see streaming audio and video plug in components (running inrepparttar 121734 background) and even integrated voice mail, as just announced last month by YesMail. But, watch those conversion rates fall, opt-in e-mail is in danger of becoming this year's banner advertising.

How To Use the Multiplier Effect in Web Marketing

Written by Michael Southon


One ofrepparttar most exciting things about doing business online isrepparttar 121727 Multiplier Effect. It'srepparttar 121728 principal factor behind some ofrepparttar 121729 fortunes that have been made onrepparttar 121730 Internet.

How does it work?

The Multiplier Effect occurs when your marketing technique either:

A) replicates itself over and over again, or B) feeds into other marketing techniques

A classic example ofrepparttar 121731 first kind of Multiplier Effect isrepparttar 121732 Free E-Book.

Ten people download your Free E-book and offer it from their websites. Those ten people each get downloads and it's now being offered on 100 websites, and so on.

The second type of Multiplier Effect occurs when one marketing technique results in benefits from another marketing technique.

A good example of this is Link Exchange.

Let's say you get links on 100 different websites. Whenrepparttar 121733 Search Engines spider those websites, they find your link. Your 'link popularity' then increases and as a result, your ranking inrepparttar 121734 Search Engines goes up.

This kind of Multiplier Effect often results in a 'feedback loop'.

Because your website now ranks higher inrepparttar 121735 Search Engines, more people want to exchange links with you. You now have links on 300 different websites. This in turn gives you an even higher ranking inrepparttar 121736 Search Engines, and so on.

Some marketing techniques have no Multiplier Effect. For example, posting to FFA sites - after only a few hours your ad drops offrepparttar 121737 FFA site and you have to start again.

One ofrepparttar 121738 most powerful Multiplier Effects I know of occurs when you write Ezine Articles.

The main purpose in writing Ezine Articles is to get them published in Ezines. And that on its own will bring you a lot of highly targeted traffic. Butrepparttar 121739 benefits don't stop there.

When your Articles are posted on other people's websites you get free links (from your Resource Box) back to your website - more traffic. This increases your link popularity and so your ranking inrepparttar 121740 Search Engines goes up - more traffic. Eventually you'll find your Articles appearing in Free E-Books - even more traffic.

As you can see, this kind of Multiplier Effect rapidly builds up its own momentum - after a certain point it's virtually unstoppable.

Here are 2 ways you could start usingrepparttar 121741 Multiplier Effect:

1) Launch a Free E-Book

Start collecting Ezine Articles on a particular topic. The topic could be 'Search Engine Positioning', 'Website Design', 'Affiliate Programs', 'Ad Writing', 'Choosing a Web Host', or it could be on 'Parenting', 'Gardening' etc.

When you have about 25 good Articles on your chosen topic, contactrepparttar 121742 Authors and ask their permission to include their Articles in your Free E-Book (withrepparttar 121743 Author's Resource Box).

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